6 hotter-than-game ad categories for sports radio
The golden age of sports radio in Kansas City is unfolding right now. The Chiefs have the most exciting player, as well as the most exciting team in the NFL, and could be on the eve of the next football dynasty. The Royals are almost six years away from a World Series title, but the level of excitement in the city is still high, despite the team being at or below a record .500 each. year since.
The grades are good. Sales are good. Now is the perfect time to be a host in Kansas City.
Bob Fescoe is in the thick of the action at 610 Sports as the host of Fescoe in the morning. He’s one of Kansas City’s most established and beloved hosts, and he’s now enjoying the success of both his hometown teams. He’s really living his best life.
But that’s not exactly where the eight-year-old version of himself thought he would be. A big fan of the New York Giants in the 80s, Fescoe was more drawn to the play-by-play side of the company, because of Pat Summerall and John Madden.
“John Madden was so much fun for me,” Fescoe said. I have always loved it and realized at that point that I was never going to do professional sports. I could already tell at 8 years old. So what was the next best thing? Be behind the microphone. I always thought I wanted to do game by game and thought I could be good at it.
Fast forward a few years and the kid from New Jersey is in South Texas for his first radio job out of college. He always had play-by-play aspirations and did so a lot at KWED in Seguin, Texas, a town just outside of San Antonio. Fescoe was the voice of The Lutheran University of Texas, a Division 3 college football program, and traveled by bus to South Texas, North Texas, Louisiana, and Mississippi.
“I was also doing play-by-play for four or five different high schools and dealing with their coaches, which was a lot of fun,” Fescoe said. “I’ve learned so much why some coaches are really good at what they do. I also have to cover the San Antonio Spurs. It was 1999 and they had just won their first championship that year. I really wish I could go back to those years and figure out who I was around and who I was covering. At 22 or 23, Greg Popovich was not the same as he is today. He was a totally different guy. David Robinson, Tim Duncan, Avery Johnson, Sean Elliott, it was an amazing group of people that I got to hang out with, but I didn’t pay much attention to it because it was the Spurs and what n was just the start of their dynasty. I really wish I could go back and enjoy being with these guys a little more.
After nearly two years at KWED, Fescoe moved to Kansas City to work at KMBZ, where he truly discovered his love for sports radio. The station was the flagship of KU basketball and the Royals and he was immediately drawn to the format and the ability to talk about what was happening in the community. There was something about being able to make a difference in people’s lives that instantly stuck. He realized his new passion. It wasn’t play-by-play, it was being a host on a sports radio station.
He was hired to be the producer of the afternoon show. After only a few months he had his own show.
“People say you never remember where you were on September 10, 2001, but I do,” Fescoe said. “It was the first day I had my own talk show. It was a nighttime talk show and another guy did it while I was producing the afternoon show. There were a lot of KU and Royals games at night, so there weren’t a lot of nightly shows before winter. But that first day, we were on the air on September 10 to talk about sport and the next day, everything changed. For the next two weeks, we did news and talk radio and dealt with the aftermath of September 11th. “
Fescoe would produce the afternoon show and host his nighttime show for a few more years, before crossing the street to watch the competition at WHB Sports Radio 810. After three years on the job, he moved out of the market. in St. Louis.
From the outside, you would think Kansas City and St. Louis are very similar markets. They’re both in the Midwest, they’re both full of baseball fans and they’re even located in the same state. But while there are similarities, the differences between the two markets are quite extreme.
“It’s definitely a whole different market,” Fescoe said. “It may even apply more today than ever before, due to the provincial nature of the city. The people of Saint-Louis had no interest in having me there and never gave me the opportunity, because I was not from there. St. Louis is all about the high school you went to and they would make their decision on you based on that. I grew up in New Jersey. I didn’t go to high school there. I think it shocked them a bit that a guy who wasn’t raised there was talking about their teams.
It just wasn’t suitable for either party. Fescoe would later leave and return to Kansas City, but he still drew a lot from his radio experience in St. Louis. Mainly because he worked with Jason Barrett.
“Working with Jason was awesome,” Fescoe said. “I went to St. Louis to work for him because I told him about a potential job in Philadelphia. Jason was the first person I was with who I had real, real radio feedback with. I will never forget doing a demo show in Philadelphia and the feedback was like 10-15 pages on a three hour show. I was like, wow, there is so much to learn. I had the opportunity to work for him and really choose his brain to find out a lot of the things that make radio work. Some of the things you still do today I learned from Jason in 2007. “
Kansas City is where Fescoe belongs. Not only is he a beloved host, but he made a real effort to be loved by everyone in the community. This is extremely important in a market like Kansas City. He is a board member of several non-profit organizations and people have noticed him. If you take the time to embrace the community, they will embrace you right away.
“Kansas City is the most generous and charitable community I have ever been a part of,” said Fescoe. “We treat everyone in this city as if they were our own. This is one of the things I learned from running the 2014 World Series is how many people used baseball in this city to get through the tough times in their lives. We had people on the air during that time talking about battling cancer, or their kids were battling cancer, or they had illnesses themselves and the only thing that made them happy during the day was watching them. Royals at night. Being connected to the community is vital in this city. I don’t know how it compares to other cities, but it is the most charitable place I have ever lived.
Being charitable is never questioned when it comes to Kansas City, but it’s the favorite sport that regularly is. Is it a baseball town or a football town? It’s a popular question that people outside the market like to ask. It is often debated with the answers almost always seemingly divided. But Fescoe can accurately answer the question of whether Kansas City sports fans prefer soccer or baseball more in one word.
“The people here are really passionate about their teams,” said Fescoe. “Since 2014, we have been on a fairy tail race. The Royals had two back-to-back World Series, then we went to three back-to-back AFC Championship games and two Super Bowls. Basically I think Kansas City is a baseball town because October 2014 is the best month of my professional career just to see how Kansas City came to life and fell in love with this baseball team and lived and died with it. each land. It makes me a little moved to talk about these teams. People experienced it everyday and the joy that the ball club brought to everyone. I’ve never seen a team spin around a city in attitude and conviction like the Royals did in 2014 in Kansas City.
This 2014 season is one of the main reasons Kansas City is in the golden age of sports radio. Also throw out this type of Mahomes as a big reason. The Chiefs and Royals have had success in the past, of course, but never at the same time. The past six years they have been doing it, and it has unveiled a passion that can rival any market in the country.
Kansas City Sports Radio has not only enjoyed the golden age on the audience sheet, but also on the sales sheets. Local businesses have flocked to have their names associated with local teams and this has greatly benefited stations such as 610 Sports.
“When sports teams are good, that’s something everyone wants to be a part of in Kansas City,” Fescoe said. “In any way they can, whether it’s sponsoring a coaching show or being on the air and mentioning things that are going on in town, they just want to be part of the listening habits of. everyone because when these teams are good obviously the odds are better because people care more when teams win. I have had conversations with people over the years and they would ask me if I would rather have a losing team or a winning team. It’s not even close. It’s definitely a winning team. When you lose people watch, but when you win more and more people than you ever have imagined connect in. Then you capture all kinds of different audiences.
The golden age of sports talks in Kansas City will likely last as long as Mahomes plays the Chiefs quarterback. Judging by the contract he signed last year, hosts like Fescoe have a lot to look forward to.
“This is the golden age of Kansas City sports,” Fescoe said. “There has never been a better time to have their successes at exactly the same time. This had never happened before 2014. ”