Abu Dhabi Welcomes the Future of Work with IWG Flexible Workspace Solutions

  • Global leader in hybrid workspaces expands to the United Arab Emirates with new workspace offerings in Abu Dhabi and Al Ain

Abu Dhabi – IWG, the world’s leading flexible workspace provider, is opening a flagship Signature hybrid workspace in Abu Dhabi and HQ workspace in Al Ain.

The brand, trusted by some of the world’s largest companies, from Airbnb to Uber, from Amazon to Netflix, is already present in more than 120 countries, with ambitious plans to open 1,000 more locations worldwide in the future. next year.

Established over 30 years ago, IWG plc has since strived to redefine the way people and businesses work. Today, the disruptive enterprise is helping shape the workplace of the future.

Mark Dixon, Global CEO and Founder of IWG, said, “We are establishing a stronger and much-needed footprint in the region with the opening of two new facilities. As a global business hub, Abu Dhabi is a fantastic place for us to boost our expansion plans. And as the world cautiously emerges from the pandemic, the need for high-quality flexible workspaces continues to soar as hybrid working becomes the new norm.

“Our openings in the UAE come at a time when more and more companies are discovering that flexible working increases employee happiness and satisfaction, while helping the environment. Our workplace model has also been proven to increased productivity and allowed a business to grow or shrink – another perfect aspect for the UAE, where SMEs are the largest sector.”

While it might be easy to suggest that the pandemic has caused a seismic shift in traditional attitudes toward the “9-5 in the office” work ethic, Dixon believes it has only accelerated a trend that has been going on for several years, as organizations gradually move towards a “hybrid” way of working: at home, in a local office and occasionally at corporate headquarters. The CEO was an early proponent of this burgeoning trend.

IWG research suggests that 63% of high-growth companies have already adopted a hybrid working model, and its services are used by more than 8 million people globally, across thousands of locations, with two million customers. more satisfied in the last year alone.

Locally, a report by property experts JLL suggests that more than half of respondents (55% of 40 UAE-based companies) believe the way they work will never be the same again. Indeed, JLL expects 30% of office space to be flexible by 2030, up from 5% today.

Responding to the changing world of work, IWG’s Signature brand will now be available to businesses and entrepreneurs of all sizes at the prestigious Al Maqam Tower in Abu Dhabi’s World Market Square, Abu Dhabi Island. Al Maryah.

As part of a ten-year deal with property investment group FWS Group Ltd, the 1,842 square meter space within the Central Business Tower is expected to be ready by the end of the year .

FWS spokesperson Timur Gazizullin said, “IWG provides some of the best hybrid working solutions in the world and we expect their Signature brand to become a great addition to the ADGM infrastructure with its growing demand for desktops. .”

The Signature brand offers the key to the world’s most important places of business. IWG selects working environments with a premium look and feel. Prestigious locations enhance your company’s status by offering exclusive yet accessible workspaces in iconic buildings.

Meanwhile, businesses in Al Ain will soon be able to take advantage of the flexible workspace offered under the IWG headquarters brand, at the city’s Siadah Business Center on Al Muturad Street, in the building from the Ayla hotel in the heart of the bustling city centre.

The business center covers 591 square meters and currently offers 31 offices and a meeting room.

A ten-year agreement with the Siadah Business Center (SBC) marks IWG’s first presence in the city. SBC Owner, Manea Ali Manea Mufreh Al Ahbabi, said: “As hybrid working becomes more and more common, we thought it was a good time to partner with experts in the field, to ensure that our business center continues to provide the high levels of service and convenience that business leaders in Al Ain have come to expect. HQ is a whole new brand for a new era of hybrid working.

HQ workspaces are convenient spaces where the real work is done. With everything set up and ready to go, HQ’s offering is fully inclusive for businesses and teams of all shapes and sizes. HQ lets you focus on business while everything else is taken care of.

Customers who use the HQ centers are typically entrepreneurs or small businesses, ranging from lawyers and property developers to traders and freelancers – so the brand is perfectly suited to the entrepreneurial spirit that pervades Al Ain.

IWG’s multi-brand expansion strategy in the Middle East is designed to appeal to all types of businesses and entrepreneurs. IWG creates personal, financial and strategic value for businesses of all sizes, from the most exciting companies and best-known organizations on the planet to individuals and the next generation of industry leaders. All are harnessing the power of flexible working to increase their productivity, efficiency, agility and proximity to market.

-Ends-

About IWG

Regus was created more than 30 years ago when Mark Dixon noticed that local shopkeepers in Brussels regularly held meetings around the small tables of local cafés.

The idea of ​​offering short and long-term workspace solutions has become a global success story and the company, known as IWG plc since 2011, now spans all continents and time zones. worldwide.

For more information visit www.iwgplc.com
Iman Ahmad
Media Relations Manager
ASDA’A BCW
[email protected]

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