Airbnb and Florida team up to help tourism recovery

Airbnb and VISIT FLORIDA, the state’s official tourism marketing company, have teamed up to launch a campaign to boost the recovery of the state’s tourism industry.

The partnership will include a landing page with activities and trips organized for potential travelers to visit. It will also include social media ads and emails for Florida residents, as well as residents of neighboring states.


In fashion now

This is the first time that VISIT FLORIDA has been marketing to travelers in the state. Similar to last year’s trend, this year’s trends are local travel, group travel with small groups of family and friends as well as small beach towns and warmer weather destinations.

In 2019, Florida received over 131 million visitors; in 2020, that number fell to 86.7 million. This new partnership is helping the recovery before the end of the pandemic, providing customers with safe vacation rental options.

Airbnb’s partnership is also part of its efforts to help the recovery of the global tourism industry by partnering with governments and tourism agencies. Airbnb requires all hosts and travelers to comply with the COVID-19 Security Practices, such as complying with local regulations, wearing masks and social distancing.

“We are proud to support the return of safe and responsible travel to Florida and, in return, help small businesses and Floridians who depend on tourism,” said Viviana Jordan, Airbnb Public Policy Manager for Florida . “We hope this campaign inspires and encourages people to rediscover amazing places and people across the state, and we look forward to continuing to work with VISIT FLORIDA to find innovative ways to support the tourism industry.”

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