Airbnb announces travel and destination development partnerships
United States: Airbnb announced two initiatives to support local economic growth and the resurgence of destination travel.
It has partnered with 15 separate destination marketing organizations, as well as a new initiative, “Go Near,” which aims to revitalize local economies through travel.
Airbnb hopes the partnership with various travel agencies will demonstrate their platform’s status as a tool for economic development. He backed the idea with historical data, noting that the company generated $ 117 billion in separate economic impact across 30 counties in 2019, up 16% from 2018.
The company’s primary partner is the US National Park Foundation, which hopes to showcase the less traveled parts of US national parks. Other partners include Discover Puerto Rico, Visit North Carolina, VisitDenmark and the French Association of Rural Mayors.
Airbnb is also launching Go Near, an email and social media campaign designed to showcase nearby destinations and online experiences. This hopes to capitalize on demand for local trips the company has noted.
Internal data shows nearly half of U.S. residents hope to stay within a day’s drive of a destination after restrictions are lifted. This may continue internationally as well, as UK government leaders have suggested vacation rentals may be the first tourist accommodation to reopen.
The company further noted that more bookings were made between May 17 and June 6 than the previous year, mostly at properties owned by Superhosts. The company also saw its first year-over-year growth in book value since February, the start of the pandemic.
While Airbnb encourages additional travel, it also insists that its guests and hosts follow local guidelines for safety and cleanliness in the future. He introduced a new cleanliness program, led by former US surgeon general, Dr. Vivek Murthy, to ensure safety in his locations.