Airbnb confirms the first partnership experience in Lithuania
Lithuania: After signing an agreement on automatic tax collection at the beginning of this year, Airbnb signed the first Experience partnership with the Lithuanian Tourism Board.
This is the first such partnership between an online travel platform and a destination marketing organization.
The aim is to connect travelers with local businesses and culture by creating a market for experiential experiences. To this end, Airbnb will develop 20 unique experiences led by locals, hoping to use its platform to promote tourism in the country.
This means the overall expansion of Airbnb into the Baltic region. By the end of the year, the company will present its experience service in Estonia and Latvia.
Dalius Morkvenas, CEO of Lithuania Travel, said: “Our experience with Airbnb will greatly help us to increase the demand for travel to Lithuania and other Baltic countries and increase the supply of visitors. We strongly support this kind of cooperation, which helps local tourism companies to gain additional visibility on a global scale. ”
The Airbnb Experience service was launched in 2016. And already offers many unique experiences in the capital Vilnius. Important offers include historical walking tours, educational workshops and a sailing tour of the Baltic Gulf.
With this step and the introduction of automatic tax collection, Lithuania has received many regional first generations for the company. This means that it can use the small Baltic nation as a model for expansion into the rest of Eastern Europe.
Kathrin Anselm, CEO of Airbnb CEE and Russia, said: “Together with Lithuania Travel, we look forward to achieving sustainable tourism in the Baltics and welcome the support of other marketing organizations in the region. The Baltics offer a huge variety to travelers from all over the world, and we are delighted that visitors will be able to get to know the local culture through Experience.
Visit the Airbnb Experience website for more information here.