Airbnb creates British alliance for trust and security “European first”

UK: In what has been called a ‘European first’, Airbnb has launched the UK Trust and Safety Alliance, a network of expert organizations that will work closely with the home-sharing platform in Canada. UK and provide information and advice to Airbnb hosts and Communities.

The founding members of the Trust and Safety Alliance include the National Fire Chief’s Council, Neighborhood Watch, Crimestoppers, Get Safe Online, the Royal Society for the Prevention of Accidents and Race on the Agenda.

The Alliance has been set up to engage with Airbnb hosts on a quarterly basis through the company’s “Meet the Experts” series, and it will also produce guides and information on a consistent basis.

Airbnb has previously produced guides for hosts in partnership with Crimestoppers on Spotting Suspicious Signs During Accommodation, with the National Fire Council on Fire Safety, and Get Safe Online on online fraud monitoring.

Amanda Cupples, Managing Director Northern Europe at Airbnb, said: “We are always looking for ways to improve the security of UK hosted travel and now have the support of some of the leading security organizations in the UK. United to help us achieve this goal. goal. We have a long history of working with expert organizations to make our community safer and the Alliance will help us do more. “

Since announcing a global ban on house parties and unauthorized events on listed properties last summer, Airbnb has been keen to show that it is tackling guests and problematic activity through its platform. , especially now that it has its stakeholders to respond since it went public via an IPO [initial public offering] in December.

The Alliance is the final step in the process of making hosted travel safer and more attractive to different demographic groups of travelers. It follows Airbnb’s pledge to remove or suspend all so-called “holiday announcements,” to introduce pilot booking restrictions to avoid neighborhood disturbances, and to call for the introduction of ” a registration system for short-term rentals to ensure that operators adhere to strict health and safety rules. safety standards.

Last month, Airbnb partnered with the Expedia Group Vrbo brand to tackle ‘disruptive party houses’ by developing the Community Integrity Program, which is designed to’ identify properties that have been permanently removed from each platform due to repeated violations of respective community policies. »Alongside a third-party intermediary.

The two housing sharing platforms have launched initiatives to address the challenges of monitoring party houses – the Neighborhood helpline [Airbnb] and Stay close [Vrbo] – which allow hosts and neighbors to elevate issues and prevent offenders from re-registering on one platform if they have been removed from the other.

In May, Airbnb pledged to provide ‘world-class support’ to its global host and guest community, offering everything from emergency information to assistance from community leaders. through updated security resources and a redesigned Help Center, through its “most comprehensive service updates ever.”

The services will ensure a more coordinated response to violence or illegal parties in short-term rentals, both of which erupted during closings, and will help hosts and anyone looking to host take advantage of pent-up travel demand.

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