Airbnb goes high-end with listings in castles and private islands
Online property rental broker Airbnb has launched a new premium listing site that includes castles, entire villages and beachfront villas in the United States or the Caribbean.
An announcement – an the whole medieval village in Buonconvento, Italy sleeping 44 people – costs around $ 23,140 per night while a house in Punta Mita, Mexico, comes with a price per night of $ 60,410 but only has room for eight people.
The new level of luxury properties consists of over 2,000 units and rates will average around $ 2,000 per night. The company said each had passed a “strict assessment” on more than 300 criteria to meet Airbnb’s standards in areas such as rare features, premium home appliances and premium materials.
Homes are also rated based on their location, surroundings, and the services that come with them, such as the chef, driver, and butler services that come with stays in any of the Caribbean listings.
The new site also offers luxury city breaks, which Airbnb said was a new focus for the company. Urban listings currently include high-end homes in London, LA, and Sydney, but Airbnb Luxe will add homes in at least 12 other cities, including Milan, Paris, and Austin, by the end of 2019.
All cash-rich travelers who book a property listed on Airbnb Luxe will pay for access to a “tour operator,” whose job is to tailor a unique itinerary to individual guest needs. This could include organizing local activities, babysitting, hiring an on-site private chef, or calling in a massage therapist.
“With Airbnb Luxe, we’re taking the same approach we’ve taken since we launched Airbnb over 11 years ago – creating local, authentic and magical travel moments now in amazing places to stay – to reinvent the way people think about and experience luxury travel, “Airbnb co-founder and CEO Brian Chesky said in a statement Tuesday.
Last year, Airbnb bookings for homes that cost more than $ 1,000 per night increased by more than 60%.
According to a report published in February by the American research firm Analytical Research Cognizance, the global luxury travel market will represent nearly 8.5 billion dollars by 2024, against 5.2 billion dollars estimated in 2019.
The launch of Airbnb Luxe comes after the company acquired in 2017 the upscale travel site Luxury Retreats.