Airbnb launches 10 million US dollars OMG! Fund for the world’s craziest ad ideas
As more Thais share their homes with local and foreign visitors from around the world, revenue from Airbnb hosts in Thailand totaled nearly 1 billion baht ($26.5 million) in 2021.
Bangkok, Thailand – Airbnb is on the hunt for the craziest spaces in the world – and will help pay the bill to build them. Whether it’s the next boot, the UFO house or the giant potato, the first of its size at 10,000,000 USD (around THB 353 million) OMG! Fund is looking for ideas from existing and aspiring designers, architects, do-it-yourselfers and makers around the world. The $10,000,000 fund will help fund 100 of the craziest ideas, giving 100 people the opportunity to turn them into real Airbnb OMG! Category listings, which are Airbnb’s collection of the most unique homes.
Starting today, anyone with an outstanding idea can submit an application. One hundred people with the 100 craziest ideas will each receive US$100,000* to make their creations possible and eventually bookable. Ideas will be judged by a panel of experts for their originality, feasibility, the experience the space will provide to customers and their sustainability.
The fund is shaped in part by the growing trend towards flexible living that has emerged over the past two years. As part of that shift, Airbnb customers are craving more unexpected spaces that become the destinations themselves, and Airbnb Categories, launched last month, offer a new way to search for those spaces. Over 30,000 unique listings around the world were added to Airbnb in 2021 and OMG! The category — which has one of the highest engagement rates among customers browsing Airbnb — features the craziest of them, making it easy for customers to discover these listings in places they don’t. would not have looked otherwise.
Hosting on Airbnb offers powerful economic benefits to Hosts. In 2021, host revenues in Thailand totaled nearly 1 billion baht ($26.5 million). Additionally, nights booked at unique properties increased by more than 49% globally between 2019 and 2021.
“When the Idaho Potato Commission pulled a six-ton potato, I took her hands off it and spent $32,000 to turn her into an Airbnb,” says Airbnb Superhost and OMG ! said Kristie Wolfe, member of the Fund’s jury. “I’ve gone from $13/hr to $208,000** in revenue in less than three years, and I’ve leveraged that revenue to browse additional listings that allow me to express my creativity and get into contact with hundreds of people in the process.”
Entries will be reviewed by a panel of boundary-pushing design authorities, an architectural expert, and an Airbnb OMG! Superhost Category:
Iris Apfel, unmistakable and irreverent century-old style icon
Koichi Takada, founder of Sydney-based international studio Koichi Takada Architects, known for his emotive design inspired by the natural world
Kristie Wolfe, Airbnb Superhost and prolific creator of OMG! Listings including the Potato Hotel, Crystal Peak Lookout, Big Island Treehouse and the upcoming Shipwreck House
Bruce Vaughn, Disney alumnus and Vice President of Creative Experiential Products at Airbnb
The US$10,000,000 OMG! The fund opens today for a 30-day period, until July 23 at 10:59 p.m. Thailand time. The 100 recipients of the fund will be selected by the jury over the next few months, with the intention of having their newly constructed spaces completed next year.