Airbnb launches luxury listings in various markets including Morocco
Airbnb has launched luxury listings in different markets, including Morocco, the US company announced last week. The listings, called Airbnb Luxe, with an average price of $1,000 per night, include high-end villas in the United States, Europe, Latin America, the Caribbean, Asia and Africa. Airbnb Luxury also features castles, private islands, and even entire villages that could be reserved by users. Some of the listings go up to over $20,000 per night.
“Airbnb Luxe provides access to unique and spectacular properties with dedicated travel designers to ensure tailored experiences and services to make every stay truly magical. With homes that are destinations in themselves, travelers can stay in incredible locations, including award-winning homes in New Zealand and South Africa, castles in France and breathtaking historic villas in Tuscany,” Airbnb said in a statement.
Airbnb Luxe, according to the company’s statement, builds on deep expertise in luxury travel that the company gained through its acquisition of Luxury Retreats in 2017.
“This new tier is launched with over 2,000 hand-picked homes from around the world, each passing a strict assessment on over 300 criteria to meet design and function standards. This includes high design standards on a variety of elements, from premium materials and finishes and rare and unique features, to spaces that can accommodate groups, highly functional design, chef-grade appliances and the appropriate amount of bathrooms corresponding to each bedroom,” the statement noted.
In the Middle East and North Africa, Airbnb Luxe is currently available in Marrakesh only with 12 properties, from $440 per night. The most expensive property in Marrakech, Dar Pilihowever, will cost visitors over $12,000 per night.
Airbnb also plans to launch Luxe in 12 other cities later this year, including Milan, Paris and Austin.