Airbnb partners with Thailand Boutique Accommodation Trade Association
PHOTO: Mike Orgill, Airbnb Country Manager for Southeast Asia (left) and Suparerk Soorangura, Chairman of TBAA and Advisor to the Thai Travel Agents Association (right) signing the MoU.
Airbnb, the global leader in community hospitality, announced its first partnership with the Thailand Boutique Accommodation Trade Association (TBAA) to promote creative, people-centered Thai hospitality.
Through this partnership, Airbnb and TBAA will bring boutique hotels to Airbnb’s global people-to-people platform and connect them to its global traveler network, which has seen more than 300 million arrivals since its inception 10 years ago. .
Airbnb is the first travel platform in Thailand to sign a Memorandum of Understanding (MoU) with TBAA. This follows closely on the heels of the company’s recent partnership with the Department of Local Government of the Ministry of Interior to improve skills and integrate local host families in all 76 provinces.
Mike Orgill, Airbnb Country Manager for Southeast Asia, and Suparerk Soorangura, President of TBAA and Advisor to the Thai Travel Agents Association, jointly launched the partnership.
As Thailand is one of the world’s top destinations, this partnership will provide travelers with easy access to over 50 boutique hotels in 15 provinces such as Bangkok, Chantaburi, Chiang Mai, Kanchanaburi, Krabi, Nakhon Ratchasima, Phuket, Prachuab Kiri Khan , Ratchaburi and Sukhothai, all offering authentic Thai hospitality.
In today’s Memorandum of Understanding, both parties agree to:
- Organize training workshops for TBAA members to equip them with Airbnb platform know-how and digital skills to create, manage and promote their own listings
- Empowering Thai Boutique Hospitality Entrepreneurs with Global Hospitality Standards
- Amplifying Thailand’s unique boutique hotels and creative design on the world stage
- Revitalize local neighborhoods by driving tourist footfall outside of traditional tourist neighborhoods
At the launch, Airbnb and the TBAA also announced the first Airbnb x TBAA Thailand Neighborhood Guide. The 17-page insider’s guide shines a light on five under-the-radar neighborhoods in Thailand, each with its distinct mix of traditional heritage and creative new spaces.
In the past year alone, Airbnb’s hospitality community in Thailand welcomed nearly 1.7 million guests into their homes, creating a combined income of 4 billion baht ($119 million) for guests. Local Thais. Earlier in September, Prime Minister Prayut Chan-o-cha highlighted Airbnb’s recent partnership with the Local Government Department during his national weekly broadcast. In his statement on the Sufficiency Economy Philosophy for the Sustainable Development Goals, he explained how Airbnb promotes local homestays and distributes wealth in rural provinces.
“Thailand is one of Airbnb’s largest markets in Southeast Asia, and our partnership with TBAA marks a significant step forward for our business and our community here. important in driving the tourism ecosystem through their authentic host-led hospitality and distinctive local design.– Mike Orgill, Airbnb Country Manager for Southeast Asia