Airbnb reservations point to a nationwide recovery
A private garden with two hammocks and a large tamarind tree in Baan Nimman, Chiang Mai. Airbnb has seen travel to non-urban destinations increase in Thailand.
Domestic bookings started rebounding to pre-pandemic levels in Thailand on Airbnb and actually increased 13% year-on-year in the first week of June.
Based on recent booking data, the top domestic destinations in the last 30 days in Thailand are Bangkok, Hua Hin, Pattaya, Chiang Mai and Phetchaburi, with trips to non-urban destinations accounting for 45% of bookings.
While the travel industry has been significantly disrupted by the pandemic, internal Airbnb data shows travel is starting to rebound.
Domestic travel is also on the rise in other Asia-Pacific markets, with bookings surging last month in Australia, New Zealand, South Korea and Japan. As of May 2020, over 60% of all bookings on Airbnb were for accommodation in non-urban destinations.
From May 18 to 24, there were more nights booked for domestic travel on Airbnb around the world than there were during the same period in 2019.
From June 5 to 7, for the first time since February, year-over-year growth in the gross value of bookings (excluding cancellations or changes) increased for all Airbnb bookings made globally.
In 2019, Airbnb’s host and guest community generated $ 117 billion in estimated direct economic impact in 30 countries, a 16% increase from the $ 100 billion generated in 30 markets in 2018 .
In Thailand, Airbnb’s host and guest community generated more than 40 billion baht of direct economic impact on Thailand in 2019, increasing 17% year-over-year.
About 80% of Airbnb travelers in Thailand said Airbnb host recommendations are in the neighborhood where they stayed.
“We are already seeing early positive signs of domestic travel gearing up for a comeback, driven by locals booking vacations closer to home,” said Kum Hong Siew, regional director (Asia-Pacific) at Airbnb.
“This latest data reinforces our belief that travelers are increasingly looking for more local, authentic and affordable experiences.
“Tourism is a key driver of economic growth in Thailand and will play an important role in the overall recovery. We are committed to working hand in hand with governments, tourism agencies, communities and other key local players in Thailand to help restore travel in a responsible manner that economically benefits local citizens and small businesses, paving the way for the much-needed recovery of tourism. “