Airbnb reveals why travelers are booking longer stays
Following an increase in bookings of 28 days or more, Airbnb analyzed why customers are booking apartments longer than before. Rose Dykins Reports
According to Airbnb, travelers book longer-term accommodation due to Covid-19, so they can relocate to be closer to loved ones, use their time to explore a new place, or work remotely in comfort.
Last month, the rental company surveyed those who had booked an extended stay – a single booking of 28 nights or more – in the past three months.
Airbnb’s survey found that the pandemic was the reason 54% of those surveyed had booked a longer-term stay. Before the pandemic, 10% of guests said the need to relocate was the reason they booked an Airbnb stay of at least one month – this figure has jumped to 18% in the past three months, suggesting that long-stay accommodation has been a useful solution for those relocating due to Covid-19.
The Airbnb survey revealed a series of reasons why the pandemic was a catalyst for the move to long-term accommodation. “Customers have told us that long stays allow them to escape their daily routines, to be closer to loved ones, to nature or outdoor activities, to enjoy access to different amenities (like a swimming pool), having more space or saving money by staying somewhere with a lower cost of living, ”the Airbnb website read.
The survey also found that most of those surveyed did not stay alone in longer-term Airbnb accommodation.
While 40 percent of extended stays were booked for one person, 40 percent were booked for two people – most often the guest’s loved one – and 20 percent were booked for three or more people – most of respondents reporting their trips included their partner and children.
Where and why Airbnb travelers stayed longer
When it comes to where travelers choose for their extended stays, knowing the destination seems quite important. Some 46 percent of trips were booked to places customers have visited three or more times in the past, have lived in the past, or are currently living.
Likewise, having a network of people nearby also seems to influence the destination of choice. For trips within 80 km of where customers live, 78% of customers knew someone in their destination.
Meanwhile, for trips over 300 miles, 63% of customers had people they knew nearby. 54 percent of guests knew at least one acquaintance in the destination where they stayed, while 26 percent had family there and 24 percent had friends.
When it comes to why clients used long-term hosting, the main answers were to live, work or learn remotely.
About 60% of those surveyed were studying or working during their stay, and 65% of them said Covid-19 was their reason for booking a longer stay. Airbnb says that, more often than not, they have reported a “newfound freedom to relocate temporarily without going to work or school.”
What long-stay travelers were looking for in Airbnb accommodation
Airbnb asked guests staying longer what features were most important to them in the places they stayed. All ranked high speed wifi as their top priority, while being close to frequently visited places (like family nearby) ranked second.
Airbnb also identified several different ‘types’ of travel based on responses from extended stay customers: leisure travelers wanting to be near points of interest (such as national parks), remote workers looking for ads with a comfortable workspace, large groups looking for family-friendly ads, and finally, retirees looking for neighborhoods with good walkability.
What comes next? Downloadable trend reports HERE