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DUBAI: Netflix has partnered with Sard, a platform dedicated to screenwriters from the Arab world, to support women in creative writing and help them develop their storytelling and creative expression skills through the latest in series of programs Because she created.
This is the latest development in an initiative launched last year as a virtual roundtable to give Arab women filmmakers a chance to talk about the changing role of women in the regional film industry. Netflix then partnered with the Cairo International Film Festival for a second Because She Created event, which was a fireside chat with famous Tunisian actress Hend Sabry.
In July this year, the company used the platform to showcase a specially curated collection of 21 Arab films designed to highlight the work of Arab women in film.
The writing program, which will take place in Cairo, is designed to provide an incubator for the untapped talents of 20 out-of-town women and introduce them to the creative tools and industry knowledge they need to make advance their creative and professional development.
“Sard believes that expressing oneself through writing is the first step towards self-discovery and we are proud to have discovered talents through this program that we believe will one day become the screenwriters of tomorrow,” said Mariam Naoum, Founder and CEO. of Sardinia.
Although Egypt and the wider Arab world are “ripe with talent”, the region needs a “concerted effort and professional support” to help this homegrown talent grow, she said. added.
“Women in the region, in particular, need this kind of incubation and technical support to access opportunities that advance their professional growth in a sector where their presence is still limited,” Naoum said.
“Sard tries to achieve this through the work we do and through partnerships with organizations like Netflix that help steer talent in the right direction.”
The five-day program will include storytelling classes, creative expression sessions, talks and lectures led by established professionals in the entertainment industry. It will also offer daily activities, including outings to the theater and cinema.
“At Netflix, we recognize that being part of creative communities comes with responsibilities and that includes the need to grow the talent pool and give new voices a chance to be heard,” said Ahmed Sharkawi, director of Arabic series at Netflix. streaming service.
The company wants to create “more diverse content to ensure women are represented both on screen and behind the camera,” he added, and “partnerships like this allow us to equip them with the skills they need to tell the best version of their stories.”
The Because She Created writing program is an initiative of the Netflix Fund for Creative Equity, which aims to create new opportunities for underrepresented communities within the entertainment industry through the training and development of skills.