Airbnb uses large landlords to list rentals in an effort to find hosts
Airbnb enlisted Greystar and other landlords to list rental properties that are also eligible for short-term stays in an effort to attract tenants who want to become hosts themselves.
Based in San Francisco Airbnb is rolling out the initiative in more than 25 markets, including Los Angeles, San Diego, Newport Beach and Phoenix, according to a statement Wednesday. Potential tenants can browse apartments on Airbnb’s website and use a calculator to see how much income they could generate from timeshare accommodation.
Greystar, based in Charleston, South Carolina, the largest apartment manager in the United States, will add nearly 115 properties to the program and has the potential to add more, according to a company spokesperson. . UDR, another landlord, has listings for apartments on the Airbnb site, including at Fiori On Vitruvian Park, a rental community in the Dallas suburb of Addison, Texas.
Airbnb shares rose 1.27% at 10:33 a.m. in New York.
The home-sharing company has already taken steps to make it easier to get started on the platform, such as allowing new hosts to connect with so-called superhosts for advice when creating their listing, and giving them the opportunity to have an experienced guest for their first stay. CEO Brian Chesky said this month that he waits more hosts are joining the platform as the economy slows and people look for other sources of income.
With help from Bloomberg writer Patrick Clark.