Airbnb’s Amanda Cupples to Speak at IHM’s Urban Living Festival

UK: Amanda CupplesGM UK and Northern Europe to Airbnbhas been announced as the keynote speaker for the upcoming Urban Living Festival 2022: stay-live-work, organized by International hotel media July 6 and 7, 2022.

Taking place at East Winter Garden, Canary WharfLondon, Urban Living Festival is the only leadership and investment event for urban innovators and investors at the forefront of hospitality, real estate and contemporary living.

Cupples will participate in a session on the second day of the Urban Living festival [09:45 – 10:30] which will explore “How is flexible living shaping the future of urban accommodation?” “. The discussion will focus on what flexible living means, the market drivers behind it, and how real estate assets and local communities can benefit from increased “flexibility”.

Also on the panel:

  • Fred Lerche-Lerchenborg, CEO, Lavanda [moderator]
  • Amanda Cupples, Managing Director UK and Northern Europe, Airbnb
  • Brian Soss, Senior Vice President, Asset Management, Starwood Capital Group
  • Will Rowson, Senior Advisor, Node

Urban Living Festival 2022 is designed to bring together leaders from this fascinating and growing sector of the real estate industry to learn, share best practices and plan for the future. As well as plenty of networking opportunities with owners, operators, investors, buyers and sellers in the market, there is an action-packed program to help you engage, discover and learn how to incorporate practices cutting-edge commercial skills in your organization to drive your business forward.

Participant types include:

  • Operators and brands
  • Owners and Developers
  • Corporates and HNWI hospitality and real estate investors
  • Bankers, private equity funds and other lenders
  • Counseling and Consulting Specialists
  • Real estate brokers
  • Real estate support services
  • Architects and designers
  • Lawyers
  • travel management companies
  • Suppliers / Service Providers
  • SME and corporate buyers

Shifting demographics, social and economics are fueling investor decisions across broader Urban Living asset classes. The “era of convergence” between hospitality and real estate is unfolding at a breakneck pace as we emerge, redefine and focus on the different future.

ULF has a direct focus on investment, development, sourcing, operations, brands, distribution, technology and demand drivers. Organized with an intense focus on collaboration and debate, the festival brings together CEOs, “blue chip” speakers and attendees, sponsors and solution providers to collectively share best practices, network, chart the future of industry and do business within:


  • Hotels and serviced apartments
  • Serviced apartments / extended stay hotels
  • Hostels
  • Short term rental


  • Cohabitation
  • Build to rent [BTR] and student accommodation
  • Retirement home


  • The future of the office
  • Coworking
  • Sustainable buildings
  • Proptech

Integrate HMI events: Summit of boutique and lifestyle hotels; Summit Europe Aparthotel; and the ENGAGE Business Travel Buyers Forum.

Sponsors and partners include: Lavanda; Stylish interior design [both headline sponsors]; YES ; CoStays; IMS; Host and stay; Home and Garden [partners]; Flying Butler Apartments; Mura Living, Noli Studios; The House; UMEUS; Wyndham Hotels and Resorts [festival partners]; BENIHANA [restaurant partner]; ATTIC [furniture partner]; Global STR [coffee sponsor]; T5 Strategies [supporting partner]; and Virtues [drink reception sponsor Day One].

To buy your tickets for the ULF on July 6 and 7, 2022, click here.

Check out the full festival program here link.

Check out the Urban Living Festival highlights video: stay-live-work in 2021 at this link.

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