America’s Most Famous Corporate Slogans – 24/7 Wall St.

Special report

The best company slogans are catchy, succinct and memorable. They capture a brand’s image in just a few words and help businesses attract customers. Of course, some slogans are considerably more catchy and become very popular.

To identify America’s most famous corporate slogans, 24/7 Wall St. reviewed Quality Logo Products’ advertising blog. top 50 catchphrases of all time. We’ve added the latest parent company annual earnings for each brand from the companies’ financial reports and websites. The slogans are listed in no particular order.

Many companies with the most famous slogans specialize in selling relatively inexpensive, disposable consumer goods like fast food, cereal, beer, and candy. However, there are also some that sell services and durable goods like Apple, De Beers, The New York Times, Airbnb and Toyota. (These are the most valuable brands of 2022)

Slogans are designed to be extremely brief but also burn into the minds of potential customers. The longest slogan on the list is only nine words, but most are much shorter, around two to five words. Nike’s iconic “Just Do It” is just three.

Most slogans aim to highlight certain qualities that distinguish the brand and its products. Subway’s “Eat Fresh” sets it apart from fast food competition, suggesting the sandwich maker’s food is fresher and healthier. “Save Money. Live Better.” is Walmart’s slogan that focuses on its core appeal: unbeatable low prices.

There are also slogans that emphasize the specifics of the product. M&M’s “melt in your mouth, not your hands” points out that the candy was originally designed to survive heat without turning into a gooey mess.

Some of the most famous slogans are mainstays of the brand, but others have been retired as products and times have changed.

Verizon used “Can you hear me now?” in the 2000s to brag about its cell service at a time when cell coverage wasn’t as ubiquitous. These days, Verizon has opted for “5G built rightfocusing on the current race to build cellular 5G networks.

L’OrĂ©al’s original slogan was “Because I’m worth it” but changed to “Because you’re worth it” in the 1990s.

The best slogans are publicity and branding triumphs and have helped turn some companies into household names. Some of them no longer belong to the United States. Here is 25 classic American brands now owned by foreign companies.

Click here to see the slogans of America’s most famous companies.

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