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LONDON: Airbnb announced on Tuesday that it will be rolling out “anti-party technology” as part of efforts to end illegal parties at its listed properties.
The new system, which will be rolled out initially in North America, will look at a range of factors to identify the types of bookings that may result in illegal games. These include “history of positive reviews (or lack of positive reviews), length of time the guest has been on Airbnb, length of trip, distance to listing, and weekend relative to the day of the week”.
Airbnb said in a statement that “the primary goal is to attempt to reduce the ability of bad actors to host unauthorized parties that negatively impact our guests, our neighbors, and the communities we serve.
“It’s part and parcel of our commitment to our host community – who respect their neighbors and don’t want to participate in property damage and other issues that may arise with unauthorized or disruptive parties.”
The announcement comes after the company decided to make a ban on house parties permanent earlier this year.
Since October 2021, Airbnb has been testing the technology in parts of Australia, where it has seen a “35% drop in unauthorized party incidents”, the company said.
Similar initiatives have already been implemented by the real estate rental platform between individuals. In July 2020, it introduced a system that prevented under-25s in North America from booking large homes near them if they didn’t have a history of positive reviews.
“As we get more bookings and bookings, we look at how things are changing, how our metrics are changing,” said Naba Banerjee, global head of product, operations and strategy at Airbnb for trust and security.
“We’re trying to look at the rate of security incidents, and we’re trying to make sure that we’re launching solutions that are constantly trying to work on that rate.”
Airbnb has long sought to clamp down on illegal parties. The company announced in 2019 that “party houses” would be banned after five people were killed in a shooting during a Halloween gathering at an Airbnb property in Orinda, California, where more than 100 people were said to have been present.
In 2020, the company began imposing stricter regulations around its “house party” policy amid the global pandemic. The ‘events friendly’ search filter and ‘parties and events allowed’ house rules have been removed as they seek to counter an increase in house party bookings as bars and clubs are closed.
More than 6,600 guests and some hosts were suspended in 2021 for attempting to violate the party ban, the company said.
Airbnb also announced the introduction of a neighborhood hotline to “facilitate direct communication with neighbors regarding potential parties going on or concerns about nearby listings.”
“We are, ultimately, an open market, we connect with the real world and we are often a mirror of society. And no solution is 100% perfect,” Banerjee said.