Behind the rock release of ‘Cyberpunk 2077’, a new video game starring Keanu Reeves
Video game maker CD Projekt SA was wrapping up its biggest title of all time, anchored by Hollywood star Keanu Reeves, when the Covid-19 pandemic hit earlier this year and mired Polish society with work problems time-consuming remote.
On Thursday, “Cyberpunk 2077 ″ will finally hit the market after three delays that both fueled fan anticipation and changed the calculation of its success due to the higher costs of the project. The struggles at the Warsaw-based company reflect the challenges of managing creative teams from a distance as well as the hardships a small gamer faces when trying to create a blockbuster in the competitive and rapidly growing video game market.
CD Projekt could use great success. The company only has one other major game franchise, and all eyes are on “Cyberpunk” as it is the only original major industry title to hit the market this holiday season.
CD Projekt executives said the cost of making and marketing “Cyberpunk” was significantly more than the roughly $ 80 million the company spent on its latest game, “The Witcher 3: Wild Hunt”, without providing details. . They said they initially miscalculated how long “Cyberpunk” would take to complete, with the health crisis affecting the last stages of four years of development the most, after pre-production work that began around 2012.
With employees confined to the home, even a small adjustment, like changing the location of characters or objects in a scene, would take hours instead of minutes, said Marcin Iwiński, who co-founded CD Projekt with a friend of high school in the early 1990s. and is now co-general manager with Adam Kiciński. “There is less iterations and communication on a daily basis,” he said.