Both Pembrokeshire and Gower rank in the Top 5 underrated places to stay in the UK – Swansea Bay News

According to social media platform Reddit, Pembrokeshire and Gower Peninsular are two of the most underrated places to stay for a holiday in the UK this year.

Reddit has teamed up with Airbnb, English Heritage, Rough Guides and Trainline to help Brits discover spectacular, yet underrated places to stay a stone’s throw away.

Reddit is where people go deep into their interests, hobbies and passions, sharing real thoughts and perspectives and building community along the way; and travel tips are no exception. In fact, we’ve seen a 34% year-over-year increase in conversations about UK travel destinations and holidays on Reddit.

The community makes Reddit a go-to hub for vacationers to chat and share real, unfiltered recommendations. Redditors can engage with other like-minded staycationers and ask hard-hitting questions about their potential trips…are dogs welcome? … suitable for the little ones? … travel alone ? … what does the food scene look like?

As the official summer holiday season kicks off, we’ve come together with some of the UK’s leading travel resources and platforms, including Airbnb, English Heritage, Rough Guides and Trainline, to share the ultimate guide to summer destinations under -estimated. Whether people feel like getting off the beaten path, looking for short trips, or enjoying an upcoming unplanned holiday, Reddit has them covered.

While an exotic, foreign holiday destination can often be the dream trip, if people know where to go, a stay in the UK can offer just as much beauty, adventure and luxury. And, it can often be the most sustainable choice as people can forego flying and instead travel by train, bus or car – keeping their carbon footprint low and avoiding the hassle and stress that an airport often brings.

From beach vibes on the Welsh coast to a hike in the Highlands, there’s something for everyone on our list.

Based on conversations on Reddit, here are the best underrated spots to stay this summer, according to Redditors – with some destinations also seeing an increase in searches according to Airbnb:

  1. Bedfordshire, England
  2. The Highlands, Scotland
  3. Orkney Islands, Scotland
  4. Pembrokeshire, Wales
  5. Gower Peninsula, Wales
  6. yorkshire england
  7. Lancashire, England


Fortunately, Bedfordshire has more to offer than £1 flights to Magaluf via. Luton Airport. This Redditor shared some quaint snaps of Wrest Park in the quaint village of Silsoe, Bedfordshire; a magnificent 19e Century French chateau style house set in a beautifully restored landscaped garden dating back to the 17e century.

According to their message, no matter their mood, they always feel more centered after a few hours of wandering the grounds. Fun fact: The grounds of Wrest Park reflect three centuries of English garden design, including one of the few formal gardens from the early 18th century.

People are beginning to understand; visitor numbers at Wrest Park have increased by 12% since 2019, according to English Heritage, with 2021 being its best year yet. Respectively, the latest Trainline statistics show that train journeys to nearby Flitwick station have increased by 174% this year. So go quickly!

Shepherd’s hut ‘Santina’ with hot tub and open view
Cambridgeshire, England, UK

Original 18th century cottage
Perry, United Kingdom


The Highlands of Scotland cover the northern two-thirds of the country and are home to much of the most spectacular unspoilt scenery on the continent. So much so that this redditor was surprised to see that the Lochniver Beach they used to visit as kids looked exactly the same all these years later.

The characteristic combination of mountains, glens, lochs and rivers, surrounded on three sides by a beautifully indented and rugged coastline, guarantees magnificent capricious views. While you’re in the Highlands, try wild camping in the area – as this redditors put it: ‘it doesn’t get much better than that!’.

Fort William is attracting more and more interest – having seen an almost 130% increase in Airbnb searches over the past year. Consistent with this, according to Trainline data, Fort William saw 146% train passengers over the past year. If you’re hoping to recharge, be sure to visit the Corrour Estate – this redditor describes it as the perfect place to disconnect as a solo traveler.

Rosie the Highway Workers Living Wagon
Roy Bridge, Inverness Shire


Speaking of Scotland, they also have a collection of beautiful and untouched islands. The Orkney Islands are a unique and fiercely independent archipelago, and feature in the Rough Guides reader survey like the most beautiful places in Scotland. In fact, according to Airbnb data, searches for the Orkney Islands have increased by more than 120% in the last year.

This wildlife enthusiast spent an entire week on the islands and was so thrilled he took 1,600 photos – you can check out some of their best shots on Reddit.

For an Orcadian, the mainland means the largest island of Orkney rather than the rest of Scotland, and their history is inextricably linked to Scandinavia. If you are in your ancient civilizations this particular redditor is eager to visit and explore the Early Christian and Late Druidic sites up there.

Doehouse Cottage, Sandwick, Orkney Islands
Orkney, Scotland

North Walls Kirk
Orkney, Scotland


‘Who needs a holiday abroad when Wales exists?’ exclaims an editor. The southern zigzag of the Pembrokeshire coast runs west from Tenby (one of the best holiday destinations in the UK according to this redditor) is an odd mix of caravan parks, Ministry of Defense firing ranges, spectacularly beautiful bays and gull-covered cliffs. An overview of Trainline shows that trips to the seaside resort have increased by more than 50%.

From Tenby, the coastal route passes through Penally, with its stunning beach, past idyllic coves, the lily ponds of Bosherston and the remarkable and ancient St Govan’s Chapel, wedged into a rock cleft above the crashing waves.

The ancient town of Pembroke is really only worth a visit for its impressive castle and the magnificent nearby Lamphey Episcopal Palace.

“The Willow”
Pembroke, Pembrokeshire


A finger of undulating sandstone and limestone fifteen miles long, Gower (Gŵyr) is a world apart, pointing to the Bristol Channel west of Swansea. The winding lanes provide wonderful opportunities for exploration – in fact, not only will you find the most beautiful beaches in the world here, according to an editor, but you will also find a food scene to die for; with a mix of traditional pubs and modern bars too.

[Airbnb listing in Gower]

The whole peninsula is fringed by vast yellow bays and steep cliffs, with caves and blowholes to the south, and wide flat marshes and husk beds to the north. Fern moors dotted with prehistoric remains and small villages lie in between, and there are many castle ruins and curious churches lurking.

Hidden Gem – Cozy and modern cottage with log fire
Gower, Swansea


It’s easy to be flippant about Yorkshire – to outsiders it’s the archetypal ‘north’ with all the clichés that entails, from flat caps to grim factories. For their part, many people in Yorkshire are happy to play with these prejudices, while harboring the secret belief that there really is no better place in the world to live.

In some ways it’s a world apart, its most distinctive features – from the broad dialect to the breathtaking landscapes – derived from a long history of settlement, invention and independence. Travel to the rural market town of Otley, just north of Leeds; the perfect spot for stunning views, hiking trails and dog-friendly pubs according to a redditor.

If you find yourself in the south of the county, stop at Roche Abbey – a 12th century abbey now in ruins set in a valley laid out by the famous gardener and landscape architect ‘Capability Brown’ in the 18th century. The site has one of the most complete ground plans of any English monastery and the Gothic transepts still retain their original height.

An editor was assessing the location for an upcoming race and was glad he brought his camera to capture the beautiful site.… And they are not alone ! The abbey has enjoyed some resurgence in the past year, reaching its highest level of popularity since 2005 according to English Heritage. The nearest station is Conisborough, where passenger numbers have increased by 74% since 2021.

As for Yorkshire’s other boasts (the beer is better, the air is cleaner, the people are friendlier) – anyone who spends time here will find it hard to argue with them.

Robin Hood’s Bay Coastguard Cottage with a View
North Yorkshire, England


The historic county of Lancashire rose to industrial importance in the 19th century, largely due to the cotton towns around Manchester and the thriving port of Liverpool.

Today no town is part of the county, and Lancashire’s oldest town, and main commercial and administrative centre, is Preston, although tourists are perhaps more inclined to linger in the charming towns and villages in the nearby Ribble Valley.

Along the coast to the west and north of the major cities stretches a line of seaside resorts – from Southport to Morecambe – which once formed the mainstay of holidays in northern Britain. Only Blackpool is truly worth visiting for its own sake, a roaring resort town that has remained at the top of its game by offering undemanding entertainment with more panache than its neighbours.

If you’re looking for a super non-obvious spot, these two redditors spring from the town of Ormskirk, to be the perfect central location for anywhere in the Northwest. Trainline data shows that the number of passengers traveling to the city has increased by 127% over the past year.

Charming garden capsule couple/family with hot tub
Forton, England

If you’re looking for more recommendations, travel conversations most often take place in the following subreddits:

…or people can easily search directly on Reddit. You can try some of these easy-to-use search templates to find the best Reddit travel suggestions:

  • “Yorkshire” and “travel”
  • “Gower Peninsula” and “Holiday”
  • “UK” and “staycation”
  • “Scotland” and “camping”
  • “England” and “beach”
  • “UK” and “solo travel”
  • “Wales” and “travel”
  • “Yorkshire” and “break”

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