BrandSpark International Announces Canada’s Most Trusted Service, Retail and App Brands

Confidence in finance and retail companies takes on increased importance as second year of pandemic ends

TORONTO, October 19, 2021 / CNW / – Today, leading market research firm BrandSpark International announced its 9e Annual BrandSpark Most Trusted Awards (BMTA) winners in finance and insurance, health and fitness, retail and foodservice, telecommunications and home, travel and apps and websites, as voted by Canadian buyers. In one of the largest studies of its kind, BrandSpark surveyed 7,857 Canadians for their honest opinions on the brands they trust most and why they trust them across 64 unique categories.

Finance, Insurance and Retail
As the world nears the end of the second year of the pandemic, many Canadians have been reviewing their personal finances. BrandSpark has expanded its survey to include 10 new Finance & Insurance categories in the 2022 edition. Adam bellisario, the associate vice president of the program said: “Many Canadians have been negatively affected by the pandemic, but savings rates have actually increased. Knowing which finance and insurance brands other Canadians trust the most can help Canadians make smarter personal finance decisions.

Government restrictions have transformed the retail industry and increased consumer caution. The study added 9 retail categories where trust will have increased relevance as shoppers return to brick and mortar establishments more frequently. Robert Levy, President of BrandSpark International, said: “Most consumers want to avoid or minimize contact with others, so it is crucial that retail and restaurant brands build trust, which may include showing exactly what how they have consumer safety in mind as well as why an in-person visit is worthwhile. “

The annual BrandSpark Canadian Shopper Study found that price sensitivity is at an all-time low in recent years across most categories. More and more Canadians appreciate premium products more and more, as savings on travel, meals and other areas have helped shoppers justify paying more for better brands elsewhere. Consumers trade more often but still want to make sure they are making smart buying decisions, “says Levy.” Buying brands that they know are highly regarded by others increases the likelihood that they will offer a product. excellent experience. “

Why is trust important?
BrandSpark has found that when consumers trust brands more, they buy them more often and are willing to pay more. Brands can build trust by focusing on eight key trust factors identified by BrandSpark: quality, fair pricing, recommendation, innovation, customer support, values, transparency and legacy. “Trust is important because it strengthens loyalty and engagement between consumers and brands; everyone benefits when trust is a priority ”confirms Philippe scrutton, Vice President Shopper Insights, BrandSpark International. “The BrandSpark Canadian Shopper study showed that 75% of shoppers trust consumer prices. Since the most trusted BrandSpark prices are entirely determined by consumers, they provide a consensus of confidence that enables consumers to shop smarter and encourages purchase from the most trusted brands. “, says Scrutton.

5 notable winners of the BrandSpark Most Trusted Awards 2022.

  1. Most Trusted Ridesharing App – Uber had the highest trust share of all brands in the study at 78%, and the highest margin against the closest competitor at 69%.
  2. Most Trusted Airline for Cleanliness – Air Canada has earned this precious honor as Canadians fly more frequently and want to ensure a clean and safe flight experience.
  3. Most Trusted Cryptocurrency Exchange – Coinbase Dominates This New Space That Has
    has generated great interest but continues to build investor confidence.
  4. Most Trusted Tax Preparation Software – Turbotax has helped many Canadians file their tax returns from the comfort of their own homes.
  5. Most Trusted Short-Term Rental Site – Airbnb is the most trusted short-term rental booking site with a 47% trust share. As consumers become more willing to travel again, we can expect a rebound in rental bookings from consumers remembering who they counted before the pandemic.

The winners and how they are determined
The 2022 BrandSpark Most Trusted Awards winners are listed below. The most trusted brand voted is listed as Gold. The brand (s) listed as Silver and Bronze are considered “Top Rated”, having obtained a share of trust among the top 3 in the category. The links are indicated where applicable with the brands listed in alphabetical order.

7,857 Canadian shoppers have determined the winners of the BrandSpark Most Trusted Awards for 2022 through their spontaneous spontaneous responses for the categories in which they shop. Results are ranked based on highest volume of mentions as the most trusted brand in the category (ties are declared if the margin of victory is less than 3%). Brands must be given a trust score of at least 10% in order to be recognized.

APPLICATIONS AND WEBSITES

CATEGORY

GOLD

MONEY

BRONZE

Flyer application

Flipp

Reebee

Internet radio network

SiriusXM

iHeartRadio

Spotify

Job search

Indeed

Linkedin

Online real estate search

Realtor.ca

Carpooling

Uber

Short term rentals

Airbnb

Website builder

Wix

GoDaddy / WordPress (tie)

FINANCIAL AND INSURANCE SERVICES

CATEGORY

GOLD

MONEY

BRONZE

Car insurance

Intact

Banking customer service (national)

RBC / TD (tie)

BMO / Scotiabank (tie)

Banking Customer Service (Atlantic)

RBC / Scotiabank

Banking Customer Service (Ontario)

TD

Banking customer service (Quebec)

Gardens

Banking customer service (West)

RBC / TD (tie)

Credit card with cash back

Capital One / CIBC / TD (tie)

Credit card with benefits

President’s Choice Financial

RBC

Cryptocurrency exchange

Coinbase

Simple wealth

Binance

Financial news

BNN Bloomberg

Full-service investment brokerage

RBC / TD (tie)

Home Insurance

Intact

Life insurance

sun life

Canada Life

Manulife

Low interest credit card

Capital One / RBC (tie)

Scotiabank

Credit card with no annual fee

PC Finance MasterCard

online bank

Mandarin

Simplii

RBC

Online payment

Pay Pal

Personal Banking Services (National)

RBC / TD (tie)

BMO / Scotiabank (tie)

Personal Banking Services (Atlantic)

RBC / Scotiabank (tie)

Personal Banking Services (Ontario)

TD

Personal banking services (Quebec)

Gardens

Personal Banking Services (West)

RBC

Real estate agency

RE / MAX

Royal LePage

Self-directed online investment

Simple wealth

TD

Questrade

Small Business Banking

RBC / TD (tie)

BMO

Supplementary health insurance

Blue Cross / Sun Life (tie)

Manulife

Tax preparation software

TurboTax

UFile


Travel Rewards credit card

RBC

TD

Air Miles / BMO (tie)

HEALTH AND FITNESS

CATEGORY

GOLD

MONEY

BRONZE

Gym

Good life


Health diagnostic services

LifeLabs

Dynacare

Weight loss program

WW

(Weight Watchers)

Noom

RETAIL AND RESTAURANT CHAINS

CATEGORY

GOLD

MONEY

BRONZE

Car parts

Canadian tire

PANA

Bar & Grill

Montana barbecue and bar

Camping and outdoor equipment

Canadian tire

Cabela’s

GUY

Coffee

Tim Hortons

Starbucks

Beauty products

Zipporah

Pharmaprix pharmacy

Glasses / Prescription Glasses

Costco

Golf clubs and accessories

Golf town

Low-cost grocery store (national)

No frills

Maxi / Superstore Real Canada / Walmart (tie)

Affordable groceries (Atlantic)

Atlantic Superstore

Low cost groceries (Ontario)

No frills

Low-cost grocery store (Quebec)

Maxi

Low-cost grocery store (West)

Real Canadian Superstore

Haircuts

First choice

Great clips

Hunting and fishing equipment

Cabela’s

Bass Pro Shops

Canadian Tire / Sailing (tie)

Loyalty program

Optimal PC

Air miles

Pharmacy (national)

Pharmaprix pharmacy

Jean Coutu

Pharmacy (Quebec)

Jean Coutu

Pharmacy (West, Ontario, Atlantic)

Pharmaprix pharmacy

Smoothie / juice bar

Juice Booster

Jugo juice

Tire sales and service

Canadian tire

Costco / Kal Tire

TELECOM AND HOME SERVICES

CATEGORY

GOLD

MONEY

BRONZE

Alarm service

Telus Smart Home (ADT)

Cellular service

Telus

Bell / Koodo / Rogers (tie)

high-speed Internet

Bell

Rogers / Shaw / Videotron (tie)

Home phone service

Bell

Telus

Rogers / Videotron (tie)

Delivery of meal kits

Hello fresh

Good food

Chef’s plate

Moving company

U-Haul



TV service

Bell / Shaw (tie)

Rogers / Videotron (tie)

TRAVEL SERVICE PROVIDERS

CATEGORY

GOLD

MONEY

BRONZE

Air travel to Europe

Air Canada

Air Transat

Air travel to South Asia or East Asia

Air Canada

Cathay pacific

Air travel to sunny destinations

Air Canada

WestJet

Air Transat / Sunwing (tie)

Airline for cleanliness

Air Canada

WestJet

Airline loyalty program

Aeroplan

WestJet

Budget hotel

Best Western

Holiday Inn

Car rental

Business

Budget

Cruise company

Celebrity / Royal Caribbean (tie)

Norwegian / Princess (tie)

Interior journey

WestJet

Air Canada

Vacation Packages

Expedia

Sunwing

About BrandSpark International
Founded in 2001, BrandSpark International is a research and advisory firm that provides brands with the information they need to understand the omnichannel buyer, refine their strategic brand positioning, build consumer confidence and improve the success of their launches. new products. BrandSpark Marketing Services operates major rewards programs, Best New Product Awards and BrandSpark Most Trusted Awards, and Shopper Army, a digital shelving platform providing the most trusted reviews and incentive reviews for brands.

Permission and permission is required to reference the BrandSpark Most Trusted Awards or to use the claim or logo.

SOURCE BrandSpark International

For More Information: For licensing information, interview requests, or a free research presentation, please contact: Adam Bellisario, Associate Vice President, [email protected]

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