Disney and Amazon are teaming up to create a personalized voice assistant, “Hey, Disney! »And deployment of Echo in Walt Disney World Resort hotels

Amazon, for the first time, is making another voice assistant available on Echo devices. At its fall event, the company today announced a new voice assistant, “Hey, Disney,” developed by Disney and based on Alexa technology. The Assistant will have their own unique voice and over 1,000 personalized interactions for fans to explore, many of which will include authentic character voices and original recordings from Disney’s vast library. Consumers will be able to use “Hey, Disney” at home, and as part of a large-scale partnership, Alexa devices with additional “Hey, Disney” capabilities will also be installed at Disney World Resort hotels in Orlando from next year.

At launch, “Hey, Disney” will provide a variety of experiences for Disney fans, including jokes, interactive trivia, greetings from favorite Disney characters, and access to audio environments called “soundscapes,” which are inspired Disney movies. As users play with the new features, they will hear favorite characters from Disney, Pixar, Marvel, Star Wars, and more. During this time, the whole experience will be guided by something called the “Disney Magical Companion”.

This companion is essentially Disney’s version of Alexa, as it is a personalized voice that Disney itself developed to guide users through the new experience. While the companion’s voice has yet to be revealed, we understand that Disney used a real voice actor to create the sound, and the voice will be “male-sounding.” (Mickey maybe?)

Image credits: Amazon / Disney

Starting next year, guests staying at Walt Disney World Resort hotels will find an Echo Show 5 in their room, which they can use to access the “Hey, Disney” experience. In this case, the assistant can answer more specific questions that a visitor may have, such as the park’s opening time, the fastest route to the park or where to eat. Or they can use the assistant to make specific customer service requests, like ordering extra towels or food from room service. Favorite Disney characters will also be able to broadcast personalized messages to guests throughout the day.

Amazon worked with Disney on the new voice assistant, following the launch of Alexa Custom Assistant technology announced earlier this year. This solution enables device manufacturers and service providers to create their own intelligent assistants tailored to their brand personality and customer needs. While automaker Fiat Chrysler Automobiles was Alexa Custom Assistant’s first customer, Disney’s is the first assistant that runs directly on Amazon’s own Echo devices. This solution is what allowed Disney to give its assistant their own wake-up call (“Hey, Disney”), a distinct voice and personality. It also connects customers to an exclusive library of interactions, most of which aren’t available until after “Hey, Disney” first launches.

Image credits: Amazon / Disney

There may be a few interactions that can be passed from one assistant to another, Amazon notes. For example, if someone tries to silence an alarm by saying “Hey, Disney, stop the alarm,” the Echo may respond appropriately, although alarms are usually an Alexa function. However, beyond a few simple use cases, most Disney interactions will need to be led by Disney’s own assistant.

The partnership on the deployment of Alexa is also another major aspect of this new agreement between the two companies.

Amazon announced its Alexa for Hospitality platform back in 2018, which was adopted by Marriott as good as LEGOLAND Parks. But the Disney deal represents a huge step forward for Alexa for Hospitality, as it encompasses thousands of rooms across the Walt Disney World Resort. hotels in Orlando.

Amazon told us that the “Hey Disney” experience offered at resorts will differ from the in-home experience as customers will not be able to log into their personal Amazon accounts and Amazon will not save audio recordings for interactions. in the bedroom. The home version of “Hey, Disney,” however, will meet guidelines for other kid-led experiments running on Alexa. This means that parental consent must first be granted, and customers can view and manage their voice recordings using existing privacy dashboards and interfaces.

In this context, Amazon has also launched a new Disney booth for its new Echo Show 5 smart display.

Image credits: Amazon / Disney

Amazon Fall 2021 Hardware Event

Amazon Fall 2021 Hardware Event

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