DKC appoints Tracy Royal as head of DKCulture

NEW YORK: DKC has appointed Tracy Royal as executive vice president and co-director of DKCulture.

Royal replaced Reggie dance beginning of September as co-leader of DKCulture. Dance left DKC in April to join PepsiCo as vice president of media relations.

DKCulture is the division of the agency focused on helping clients connect brands, talent, and multicultural Gen-Z and Millennials. Royal joins Pristina Alfordwho is the other practice leader and helped co-found the department.

Report to DKC Chairman Sean Cassidy Royal oversees a team of eight employees and is responsible for talent development and client advice.

Royal is particularly involved with DKCulture accounts such as plant-based quick-service restaurant Hart House, production company Hillman Grad, natural haircare brand Mielle and Airbnb.

Prior to DKC, Royal was a global communications consultant at BecomingAddison, according to her LinkedIn. She previously served as vice president of global communications at WW, formerly Weight Watchers, and held the same position at Foot Locker.

In addition to Royal, DKC announced four hires joining the company this year, including Kate Brickman as senior vice president of public affairs, Sahil Patel and Baxter Townsend as senior vice presidents of media technology. and Kenlyn Tyree, who works as vice president in the sports and DKCulture divisions. .

Cassidy told PRWeek that the appointments reflect DKC’s growth, particularly in the aforementioned hiring sectors, over the past two years. He noted that DKC had its most profitable year in 2021 and the company surpassed that number in 2022, but declined to comment on specific financial details.

New York-based DKC also has teams in Los Angeles, Chicago, Washington, DC., San Francisco, Denver and Miami. Other clients include Spotify, Etsy, Manchester City Football Club, BMW, Citi and PBS.

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