Do you know the secret of the Twix logo?

Ah, the humble Twix. We all know the chocolate, cookie, caramel combination, but what if we told you that the iconic Twix logo has some hidden meaning? That’s right, the famous sweet treat has kept a secret from all of us.

The Twix logo can be spotted a mile away with its thick, bright red lettering on a gold background, but it’s a little more than it looks. As of 2010, the logo sports two mini Twix bars in the dot of the I, but you might have missed its hidden meaning. The mini Twix bars also double up with a pause logo, which references previous advertising campaigns for the chocolate bar. Want to design your own logo with a hidden meaning? So check out our 15 Golden Rules of Logo Design to get you started.

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