Edelman, Weber, BCW and MSL on Cannes Lions PR shortlist

The PR Lions shortlist was announced today, as the Cannes Lions International Festival of Creativity begins in a virtual format. The winners of the PR Lions will be announced tomorrow afternoon.

Edelman’s campaigns have been shortlisted five times in the PR Lions, including three for #BuyBackFriday for Ikea, from the agency’s London office. This campaign is preselected in the Retail, Corporate Purpose & Social Responsibility and Market Disruption categories.

Edelman New York’s “A New Jingle for a New Era” for the Unilever Good Humor brand is shortlisted twice, in Real-time Response and PR Effectiveness.

The Weber Shandwick campaigns have been shortlisted twice. ‘The Climate Store’ pop-up grocery campaign for Felix, by Prime Weber Shandwick in Stockholm, is named in the Event and Stunt Use category; and “The Last Blockbuster” for AirBnb – jointly credited to the client and Weber Shandwick’s San Francisco office – is shortlisted for sponsorship and brand partnership.

“Beach Mode” for BCW Stockholm’s Trygg-Hansa Insurance is pre-selected twice, in the Consumer Services / Business to Business and Social Behavior categories.

MSL’s Australian company, Herd MSL, has been shortlisted three times. He has two nominations for “Donation Dollar” for the Royal Australian Mint, for which he is jointly credited alongside Publicis’ Saatchi & Saatchi advertising agency. This campaign is pre-selected in the Single Market Campaign and Launch / Relaunch categories.

“Scuber: the world’s first carpooling for the reef”, shortlisted in the Sponsoring & Brand Partnership category, is awarded to Herd MSL and Publicis Brisbane.

Elsewhere, the Chicago office of the Interpublic Current Global communications agency’s “Preserve the Pit” campaign for Kingsford Charcoal is shortlisted in the Brand Voice & Strategic Storytelling category. And LLYC Madrid’s “The Last Old Person to Die in Solitude” for the BBK Foundation is shortlisted in the Use of Events and Stunts category.

Other shortlists

Meanwhile, Edelman’s campaigns have been shortlisted three times in the Social & Influencing Lions. This includes “A New Jingle for a New Era” for good humor, which is included in the innovative use of influencers.

Another campaign for Unilever by Edelman’s New York office, “Hair Love” for Dove, is shortlisted in the Sponsorship & Brand Partnership category. And Edelman London’s “FiftyFity” for Ikea is shortlisted in the Corporate Purpose & Social Responsibility category.

In Lions Creative Strategy, Weber Shadwick Detroit gets joint credit for “Everybody In” for General Motors, which is shortlisted in Products / Services and Branding.

Lions Direct includes a nod to LLYC’s “The Last Old Person to Die in Solitude” for the BBK Foundation in the nonprofit / charity / government category. And in Media Lions, Edelman London’s Wildlife Watch campaign for Samsung is shortlisted in the Best Mobile Use category.

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