Elo raises $10 million and launches Smart Protein, the first wearable protein formulated for optimal recovery

SAN FRANCISCO–()–Today, Elo – the Smart Nutrition company – is thrilled to announce a $10 million Series A funding round led by Octopus Venturesone of Europe’s most active venture capital firms. Will Ventures and Re:food.vc also contributed to the round. Elo will use the funds to grow its product development and marketing teams (yes, we’re hiring!) and develop the Smart Supplement and Protein products.

“Hyper-personalized healthcare is an area in which we believe the most pioneering and valuable companies will be built. strong team – has fueled our enthusiasm to lead their Environ series.As a physician, I believe that Elo’s personalized, evidence-based approach to nutrition will help address one of the greatest challenges of our time.

Chantal Cox, MD

Octopus Ventures

Elo is also proud to present its second product, Smart protein – the very first protein product tailored to your biomarkers, goals and activity data. View Elo Smart Protein start the video.

Backed by a solid scientific foundation, Elo’s patent-pending recommendation engine uses activity data from wearable devices, health history and personal goals, to create a personalized protein blend for each member. Available in chocolate, vanilla, and plain flavor, Elo’s Non-GMO Smart Protein Blends are built on a base of grass-fed whey protein or pea protein isolate (vegan) and contain other ingredients functionals such as super greens, turmeric and collagen, based on your unique nutrient profile and recovery goals.

Elo Smart Protein is the first protein product to provide post-workout protein dosage recommendations based on the intensity and duration of each activity recorded in Apple Health. By linking workout data from Apple Health to the Elo app, Elo members can receive personalized protein dosage recommendations based on the intensity and duration of each workout.

“Other custom protein products use questionnaires to find the right formulation for you, but provide very little dosage information. At Elo, we take custom protein to new heights using your wearable data, biomarkers and Health to formulate your personalized blend and providing dosage advice based on your last activity.

Ari Tulla, CEO and Co-Founder


Elo’s Smart Protein Powder is the second product launched by the Smart Nutrition brand. Smart Protein membership includes personalized protein sent monthly and unlimited messages with a Registered Dietitian through the Elo app.

Elo unveiled its first product – a monthly smart supplement membership which includes at-home biomarker testing, nutritional coaching and personalized supplement packs delivered monthly – in 2022. For more information, please visit www.elo.health.

Key points:

  • Elo is the first company to offer portable protein powder.

  • Each Smart Protein blend is custom-designed for each Elo member and delivers a combination of highly bioavailable proteins and functional ingredients based on portable data, healthy history and personal goals.

  • Harnessing the power of wearable technology, Elo Smart Protein is the first protein product to provide protein dosage recommendations based on the intensity and duration of each workout.

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About Elo

Elo is the Smart Nutrition company that turns disease-causing foods into medicine by harnessing data from wearable devices, biomarker tests, and health questionnaires. Elo’s mission capitalizes on the growing consumer appetite for science-backed, nutrition-focused health solutions. The company was founded in 2020 by three serial entrepreneurs:

About Octopus Ventures

Octopus Ventures is one of the largest venture capital teams in Europe. Based in London and New York, with Venture Partners in San Francisco, Singapore and China, they help entrepreneurs grow globally.

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