Eurostat publishes first key data on the European short-term rental sector
Europe: Eurostat, the statistical agency of the European Union [EU], released the first key data on short-term accommodation booked through four of the top online travel agencies [OTAs].
The statistics, regularly updated by Eurostat, cover national, regional and municipal data on the number of stays booked and the number of nights spent in 2018 and 2019 in accommodation booked on Airbnb, Booking, Expedia Group and Tripadvisor.
It follows a historic agreement concluded in March 2020 between Airbnb, Booking, Expedia Group and Tripadvisor on data sharing. The platforms have started to collaborate with Eurostat [on behalf of the European Commission], allowing the agency to obtain key data from each site and publish experimental short-term rental statistics from the research on its website.
Among the main findings of the Eurostat report, it was reported that guests spent over 554 million nights in accommodation booked through Airbnb, Booking, Expedia Group or Tripadvisor in the EU in 2019, the year before the global Covid-19 epidemic. This meant that on a typical day, around 1.5 million guests slept in a bed booked through one of the aforementioned platforms, and the number of nights booked in short-term accommodation through all four platforms increased. by 14% between 2018 and 2019.
Meanwhile, Paris [15.1 million guest nights] topped the list of most booked city destinations using one of the OTAs, followed by Barcelona [11.3 million]; Rome [10.4 million]; Lisbon [10.5 million]; and madrilenian [8.3 million].
In addition, the five most popular destination countries for stays booked through the four private platforms started with Spain. [112 million guest nights]; France [109 million]; Italy [83 million]; Germany [40 million]; and portuguese [33 million].
The aim of the study is to gather more comprehensive statistics on tourist accommodation in Europe and to enable public authorities to better understand the development of the collaborative economy. [including short-term accommodation rentals services], as well as supporting evidence-based policies.
The data collection will provide valuable insight into the importance of the collaborative economy for the tourism sector before the Covid pandemic, especially since official European statistics provided only limited coverage of the rental segment to short term before the publication of this latest study. This is due to the fact that data on the rental of holiday homes, apartments and rooms in otherwise private buildings has so far been largely outside the scope of existing tourist registers and surveys.
The Commission is committed to publishing its findings on the sector for 2020 later this year, to help policymakers create a more sustainable, innovative and resilient tourism ecosystem emerging from the pandemic.
Economy Commissioner Paolo Gentiloni said in a statement: “This fruitful collaboration between Eurostat and the four main short-term rental platforms is a model for providing more comprehensive and reliable statistics through access to private data. The figures released today are an important source of information for European public authorities and can contribute to better policymaking, while protecting personal information.
Commissioner Thierry Breton, Internal Market Commissioner, said: “The Covid-19 pandemic has strongly impacted the tourism industry, a key sector of the EU economy. Like other European industries, the future of tourism will depend on our collective ability to transition to a greener, more digital and more resilient future.
“By 2030, Europe should be a quality destination known worldwide for its sustainable offer and attracting responsible and environmentally conscious travelers. The comprehensive data on short-term rental housing released today will help public authorities develop evidence-based policies, ”he added.
The full version package is available here and covers data for over 200 European cities and regions. The report also analyzes the customer’s country of origin and the seasonality of the number of bookings and overnight stays.
In the short-term rental industry, the European Commission said it is working with cities across the continent to address issues that have arisen as a result of the vertical’s rapid growth and that it maintains an exchange ongoing with local regulators to resolve possible policy actions and implement best practices for public authorities in accordance with EU law.
The privacy of citizens, including guests and hosts, is protected in accordance with applicable European law and the data does not identify individual citizens or owners.