Fancy an Airbnb Super Bowl 2023? Here’s what to expect
Josh Knapp plans to offer short-term Super Bowl rentals for the first time this year.
For the Phoenix Airbnb host, getting ready for the big game is about taking care of the guests he has now. Maintaining a positive rating increases their chances of securing future bookings.
“You live and die by these reviews,” said Knapp, who co-manages two one-bedroom Airbnbs with his fiancée, Kelsey Wood. “One thing we do is make sure we continue to run five-star reviews because that only puts you higher in the algorithm and also gives customers more confidence.”
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Short-term rentals like those offered on Airbnb and Vrbo are poised to help Arizona’s Super Bowl 2023 tourism and economic revival.
In 2015, the last time Arizona hosted the Super Bowl, Phoenix-area Airbnb hosts earned a total of $1.1 million for Super Bowl weekend stays, the report said. Airbnb spokesperson Haven Thorn.
That economic potential grew in subsequent Super Bowls, he said.
“When Atlanta hosted the Super Bowl in February 2019, local hosts earned nearly $3.5 million — and $180 million in economic activity was generated across the city,” he said.
Airbnb set a record 102.1 million nights booked in the first quarter of 2022, according to the company’s financial filings. Company executives did not mention the impact of the 2022 Super Bowl on Los Angeles bookings in documents or an earnings call with investors in May.
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Airbnb’s effect on Arizona’s economy
Still, Airbnb’s overall growth indicates Phoenix hosts are likely to benefit from Super Bowl tourism, Thorn said.
“These high-demand peak times, such as for Glendale and Phoenix, Arizona, during next year’s Super Bowl will translate into significant revenue for hosts and local communities – and big events like the Super Bowl can provide a great starting point for many potential hosts,” he said.
Statewide short-term rentals supported 75,000 jobs in 2021 and generated about $6.6 billion through customer spending and $500 million in state and local taxes that year, according to a study by the Rounds Consulting Group, based in Tempe.
The study, published in February, was commissioned by Airbnb and Expedia Group, which owns Vrbo.
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While hotels for Super Bowl weekend are already scarce, Airbnb has properties available, including about 150 in Glendale as of August 15. Currently, the average price for an Airbnb near State Farm Stadium is around $1,535, according to an Airbnb search.
Some private rooms, including one with a king bed located about 8 miles from the stadium, cost less than $100 per night. Full houses with multiple bedrooms, especially those closest to the stadium, cost upwards of $1,000 per night. At least three are listed for over $10,000 per night.
Vrbo listings for properties closest to the stadium range from a private room with a bed for $40 a night for a 5,000 square foot home with eight bedrooms for $15,000 a night.
Knapp is not yet taking reservations at its two Airbnbs in Phoenix for Super Bowl weekend. He said he keeps three months of reservations open at a time so he can assess his pricing strategies.
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Fighting perceptions of the “holiday party”
At first, Airbnb and Vrbo properties in Arizona had few limits to their operations.
Gov. Doug Ducey, in an effort to bolster Arizona’s sharing economy, signed legislation in 2016 that prevented municipalities from passing laws restricting short-term rentals.
This had the unintended consequence of some rentals becoming nuisance party houses. In 2019, state lawmakers approved a bill, which Ducey signed, that barred these properties from hosting large events.
Since then, cities in Arizona have sought to better control short-term rentals.
In Glendale, the city council has approved new rules for short-term and vacation rentals, which require landlords to register their properties with the city and specify that they can only be used for residential purposes. The rules came into effect in June.
The rules aim to prevent house parties, a problem for neighborhoods with rental properties. Scottsdale and Paradise Valley have enacted similar legislation; Glendale based its rules on how these towns acted.
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Airbnb bans party house rentals
Just as Glendale’s short-term rental rules went into effect, Airbnb announced a permanent ban on all parties and events in its listings worldwide.
He had issued a temporary ban in August 2020 in part because of the COVID-19 pandemic. This has proven to be effective in reducing harmful parties. Complaints dropped by 44% globally; the decline was greatest in Arizona, with 55% fewer complaints, said Airbnb spokesperson Thorn.
Knapp has not been immune to unruly short-term tenants. He issued warnings for bad behavior and, in extreme cases, had to evict some tenants.
He is involved in a grassroots organization called Arizonans for Responsible Tourismwho advocates for responsible short-term tenants.
The group lists red flags for landlords to look for, such as if renters aren’t recommended by other hosts, if they’re asking to bring more guests than the property allows, or if they’re asking for exceptions. to the rules of the house.
Knapp’s house rules, for example, include quiet hours and a limit on the number of cars guests can park.
“We want to keep things safe for guests and the neighborhood,” he said. “I also don’t want a party house next to me.”
“We want people to have a great experience”
Knapp, an Arizona native, loves arranging short-term rentals because it gives him the opportunity to share his pride in what Phoenix and Arizona have to offer.
“Our state is beautiful and very diverse,” he said.
Knapp said his tenants appreciate the attention to detail in his landscaping, interior decorations and cleaning standards to make homes welcoming.
He and his fiancé are thinking about what they would want a property to look like if they were the guests, he said.
As long as short-term rentals remain lucrative and as long as state and local governments support responsible rental property owners, Knapp aims to be a part of creating memories for people’s visits to Phoenix, including the Super Bowl.
“We’re not here just to make as much money as possible,” he said. “We want people to have a great experience, and we want it to be a good thing for the neighborhood.”
Contact the reporter at [email protected]. Follow him on Twitter @salerno_phx.
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