Former Apple design chief Jony Ive to work with Ferrari

Having finished designing best-selling iPhones, iMacs and other Apple gadgets, Jony Ive, the tech giant’s former design guru, turns his attention to high-end engines.

Two years after leaving the tech giant as head of design, Ive embarked on a partnership with Ferrari, Bloomberg reported this week.

The “multi-year” collaboration will see Ferrari working with LoveFrom, the creative agency created by Ive and fellow designer Marc Newson shortly after Ive left Apple in 2019.

“The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with the unparalleled experience and creativity of LoveFrom that have defined extraordinary products that are changing the world,” said Ferrari owner Exor in a statement.

Beyond that, there is little information on what Ive and Newson will be doing at Ferrari. Take charge of the entire design of a vehicle? May be. Are you focusing on specific automotive components? May be. Create accessories for the Ferrari brand? May be. It will all hopefully be revealed before too long a time, although a report in the Financial Times this week suggest the couple could be tasked with working on Ferrari’s first fully electric car, which is expected to debut in four years.

I’ve been interested in vehicle design for a long time. In a 2014 interview with Time, he revealed that after leaving school he briefly took a course in automotive design at Royal College London, but was quickly turned away because “The classes were full of students doing vroom! vroom! noises while they were drawing. The experience prompted Ive to switch to an industrial design course at another college, a move it put him on a path that eventually led him to Apple.

LoveFrom’s involvement with Ferrari comes nearly a year after the design firm announced its partnership with Airbnb. The collaboration has been described as “a special collaboration” although, like Ferrari’s announcement, details on the partnership have been scarce.

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