Founded by former Mastercard executives, Dublin-based WhenThen raises € 5.08 million to become your operating system for payments

The brainchild of former Mastercard veterans, WhenThen, is a startup that claims to allow any developer (or savvy business user) to create payment flows in minutes, no matter how weird and complex they are. It provides a simple control center for a finance and payments team to manage payment flows and data.

WhenThen raises a seed fund

In a recent development, the Ireland-based codeless payment transactions platform announced that it had secured $ 6 million (around € 5.08 million) in its Seed funding round. The tour was co-led by Cavalry and Stride.VC.

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Stride.VC is a London-based venture capital firm dedicated to supporting entrepreneurs from the early days of their journey to scale.

Berlin-based Cavalry is a European early-stage venture capital fund that focuses on the pre-seed and seed phases. Its portfolio companies include more than 40 companies, including Forto, McMakler, PlanRadar, BRYTER and REKKI.

About the startup, Claude Ritter, Managing Partner at Cavalry, explains: “Basic payment orchestration platforms have been around for some time, primarily focusing on maximizing payment acceptance by optimizing routing. WhenThen provides the first end-to-end payment flow platform to give businesses the ability to control every step of the payment flow, from payment intent to payment.

Simplify and increase online payments for businesses

Founded in 2020, WhenThen enables businesses to build and automate any type and number of payment flows, from cash-on-delivery capture to marketplace payments – code-free.

The platform enables merchants to understand, automate and optimize their checkout flows, which can lead to higher customer conversion and revenue, as well as lower overheads and costs.

WhenThen is led by Kirk Donohoe, Eamon Doyle and Dave Brown, fintech and payment products veterans and engineering executives at Mastercard Labs who have collectively spent over 25 years creating complex payment flows for some of the biggest. traders and issuers of the world.

Kirk Donohoe says, “We are seeing traditional businesses adopting electronic communications and electronic communications merchants are now leveraging multiple business models such as commercial sourcing, marketplace, subscription and so on. There is no platform for these companies to easily build and operate multiple payment streams to support multiple business models in one place – that’s where we come in.

The company supports a wide range of payment providers including Stripe, Braintree, Adyen, Authorize.net, Checkout.com, and more, as well as a variety of alternative and locally preferred payment methods including Klarna Affirm, PayPal , BitPay and many more. . With an infrastructure in place, WhenThen offers merchants the ability to operate independently of the PSP and allows them to easily switch providers.

How was WhenThen born?

As mentioned above, the founders of WhenThen have extensive experience in the payments industry. Together, they claim to have built some of the most innovative solutions that Mastercard has launched over the past decade, such as Mastercard InControl, Simplify and QKr !.

Speaking about how he and his team came up with the idea for WhenThen, Kirk Donohoe explains, “When you can’t meet your core business goals because your engineering team is distracted to create and maintain payment flows and integrate new payment gateways and other activities. platforms in them, a platform that lets you do everything in one place, in minutes, not months, is really a given. “

In addition to WhenThen, the founders have already founded Solvers, a financial technology and payment products consultancy that has seen tremendous growth and revenue and has partnered with brands such as Airbnb, American Express, British Airways, Mastercard and the Bank of Montreal.

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