Gen Z to boost domestic tourism in China this summer: Airbnb report

People travel to Sanya, in Hainan province (southern China). / CFP

People travel to Sanya, in Hainan province (southern China). / CFP

China’s domestic tourism is set to heat up over the coming summer vacation, after a smooth vaccination campaign and the economy largely reinvigorated, with Gen Z travelers expected to boost new bookings. Ninety-five percent of travelers look forward to a trip this summer, and two-thirds are planning or have already booked one, according to an Airbnb report.

Entitled “Airbnb Summer Tourism Report 2021,” the report is based on a survey conducted in May 2021 of 1,200 Chinese adults between the ages of 18 and 50, who have travel experiences in the past two years and have a travel and accommodation plan for the next six. month. About 84 percent of those polled said they were planning long-distance trips to other provinces this summer.

The report also shows that Gen Z will become the main force this summer, with 72 percent of those born between 1995 and 1999 and 68 percent of those born between 2000 and 2009 planning or have already booked a summer trip, well in the past. -beyond the average.

A view of the central avenue in Harbin, in northeast China’s Heilongjiang Province. / CFP

A view of the central avenue in Harbin, in northeast China’s Heilongjiang Province. / CFP

And they prefer night-time activities, ranging from night markets, celebrity camping to theme parks. Travel to such places, like Harbin Central Avenue, Heilongjiang Province (northeast China), Zhongwei Desert, Ningxia Hui Autonomous Region (northwest China), and Shanghai Disneyland Resort have gained much more popularity than in 2019.

Parents are more likely to take their children on trips during summer vacation, and they see this as an educational opportunity outside of the classroom. According to the report, 59% of family travelers with children prefer rural tourism and 41% enjoy experiencing cultural tourism, such as visiting museums.

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