Hallmark Channel Decks Select Hilton Rooms
At a handful of Hiltons this holiday season, it’s all about branding.
The Hallmark channel started its juggernaut ‘Countdown to Christmas’ movie marathon this year even before Halloween and Hilton wants some of that holiday magic to rub off on travelers as it competes with Airbnb and other services offering houses as alternatives to hotels.
‘When you feel like coming home for the holidays,’ Hilton said in announcing the partnership, ‘where you stay matters’, the tagline he used on ads hinting at potential ‘nightmares’ to stay in someone else’s house.
To help sell Hilton’s cozy vibe, the company has set up Hallmark movie-themed suites at three hotels — the “Warm Christmas” Suite in Chicago, the “SoCal Christmas” suite in San Diego and the “Glam Christmas” suite in Las Vegas.
Hallmark helped Hilton decorate the suites, including everything from a custom crochet Christmas tree and gingerbread hotel against a Chicago skyline to a snow cone machine in the SoCal Christmas suite. to a garland-adorned ceiling and a wall of glittery “holiday trees” in Vegas.
There will even be a Christmas tree lighting at 8 p.m. every night in each suite, which will also be equipped with a collection of old and new Hallmark movies, as well as popcorn and movie snacks.
“Our goal over the holidays is to provide ways for people to have the ultimate and most sensationally memorable Christmas experience, and this collaboration truly delivers,” said Lara Richardson, Chief Marketing Officer at Hallmark.