Hotmart, headquartered in Amsterdam, raises 110 million euros to develop its digital activation platform internationally

Hotmart, of Brazilian origin, is a cloud-based e-commerce platform that allows merchants to sell digital products. The platform is for anyone who wants to sell, promote or purchase online courses, videos, subscriptions, e-books, event tickets and other digital media. However, if you don’t have a digital product to sell, you can also become an affiliate with them, helping them promote while earning commissions for it.

TCV and Alkeon Capital invest in Hotmart

In a recent development, the Amsterdam-based platform that helps creators start, run, manage and grow their digital businesses, raised $ 130 million (around € 110 million) as part of its funding round. Series C. The cycle was led by TCV, which has previously invested in companies such as Netflix and Airbnb. In addition, Alkeon Capital is also participating in this round.

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The company’s current valuation was not disclosed. However, Hotmart would have obtained the status of “unicorn” in March 2020, when it raised investments to acquire the American startup – Teachable.

Use of funds

The product follows after Hotmart has seen significant growth and advancements in its international expansion strategy. The raised capital will be used for growth initiatives, including product innovation and international expansion, both organically and through mergers and acquisitions.

Speaking about investors, João Pedro Resende, CEO and Co-Founder of Hotmart, said: “We are delighted with the contribution from our existing shareholders, including Koolen & Partners, General Atlantic, GIC and Accomplice. Since our inception, we have had the opportunity to benefit from the experience and business support of long-term global partners, and this transaction with TCV further strengthens our shareholder base. TCV has supported industry-leading technology companies, such as Netflix, Spotify, Airbnb, Facebook, and LinkedIn. We are delighted to welcome the new shareholders and to learn from their experience to continue to grow our business. “

“We exist to help people live their passions! – Hotmart

Hotmart is a digital activation platform with a diverse and rapidly growing ecosystem of creators and consumers. Its all-in-one cloud-based technology platform integrates the features creators of all sizes need to build, run, manage and grow their digital businesses.

The company was founded by João Pedro Resende and Mateus Bicalho in 2011. “Hotmart is at the forefront of the passion economy, helping creators go beyond content monetization and build an online business. By providing creators with the tools to leverage their knowledge, we are fueling a new internet-powered model of entrepreneurship, ”said João Pedro Resende.

The company offers features like product and content management, email marketing, affiliate marketing, payment via Hotpay, PCI compliance and CSE security, analytics reports, and more. Besides, it also helps affiliates earn commissions by marketing and selling content through private blogs, websites and other medium. He charges a commission of 9.90% + 1 BRL for each sale made.

Hotmart has active creators in more than 100 countries, fueling the transactions of digital products and services to millions of consumers in more than 185 countries. In 2020, when Hotmart acquired Teachable, the combined gross value of goods (GMV) of transactions on the platform more than doubled from the previous year.

According to the company, it has around 1,300 employees in its 12 offices around the world (Netherlands, United States, Brazil, Spain, Mexico, Colombia and France).

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