Impact celebrates one year in Germany and continues its strategic expansion

Impact’s continued European growth serves a growing list of clients in the DACH region

The world’s largest partner automation company, Impact, which was founded in the United States in 2008, celebrates one year since opening its German office, amid the continued expansion of its EMEA team and strategic market expansion in the DACH region, particularly in Germany , Austria and Switzerland.

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This news follows the recent announcement of $ 150 million in funding – a strategic growth investment that raised Impact’s valuation to $ 1.5 billion; making it the first partnership management platform provider to reach this milestone and enable the company to accelerate its investments in partnership automation innovation, increase distribution partnerships and intensify its marketing efforts for brands, agencies and publishers around the world.

The global marketing technology firm noted how, with influencers and other marketing partners becoming one of the cornerstones of the growth of ambitious and creative marketing managers, the demand for a tool to facilitate channel management and optimization. partnership is also increasing.

Impact has also successfully managed a number of acquisitions over the past few months, including Affluent; influence platform, Activate; and Trackonomics – which helps media houses monetize content.

At the same time, it is now helping well-known brands such as HelloFresh, Raisin, Taxfix and Blinkist to optimize their partnered marketing efforts.

By the end of this year, more than 15 staff will be operating out of the German office, covering roles in client success, publisher development and sales, as Impact seeks to fill a number of new roles.

Next to a recent webinar With the German fintech unicorn, the next step on N26’s agenda is the continued growth of the team as Impact continues to grow in the region, pursuing its goal of changing the affiliate landscape, by expanding more partnerships with content creators, YouTubers, influencers and bloggers.

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Felix Schmidt, Country Manager, DACH, comments: “This is an important milestone for Impact. We see enormous potential for the region as we continue to spread the message of Impact’s unparalleled offering in this crucial market.

“We are looking to expand into the publisher segment, including premium publishers, by offering partnerships for sites with the greatest reach. We have already seen that offering attractive publisher models leads to vertical growth, with the game of Impact-Change the SaaS platform enabling advertisers to leverage high quality partnerships on a global scale, unlocking the growth potential of partnership automation. “

“Germany is the fifth largest consumer market in the world and brands have successfully harnessed the power of partnerships in this strong and innovative market,” he adds.

Tatjana Zagorsek was appointed responsible for developing distribution partnerships earlier in the year and will be responsible for agency relations in the region. A seasoned marketing strategist, with a wide variety of leadership roles to her credit, spanning organizations such as GroupM and Groupon, she says, “We are delighted to help businesses in the region take an active role in the evolution of the market. affiliate landscape, taking their online operations to a new level as they work with a growing number of content creators, influencers and bloggers. We are also excited to lay the groundwork for successful agency relationships, also creating significant growth opportunities for advertisers through this route. “

Meanwhile, Fanni Tihanyi has recently been appointed Marketing Manager, working in the Berlin office. With a solid background in SaaS, she comments: “Quite simply, good partnerships make businesses grow. It’s fantastic to play a role in increasing brand awareness and go-to-market strategy for a growing number of businesses in the region..

The expanding team will participate virtually DMEXCO September 7-8, with presentations and masterclasses in English and German.

Impact’s diverse global customer base includes international brands such as Airbnb, Adidas, Microsoft and TUI.

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