Is Snooki respectable now?
The Borough of Seaside Heights is trying to cultivate a more family-friendly reputation, limit the number of bars and nightclubs and tearing down or closing existing ones.
It’s trying to shed its party town image to attract more visitors and limit the rowdiness it had become known for. An ordinance also limits liquor licenses on the boardwalk to “authentic” restaurants where food preparation and serving is the primary activity.
Of course, one of the main drivers of this party image has been MTV’s reality show “Jersey Shore.” One of this show’s most notorious miscreants was Nicole “Snooki” Polizzi, who asked “where’s the beach?” while standing on the boardwalk. She was drunk at the time and was cited for public drunkenness.
Now she’s cashing in on that phrase that’s plastered all over the merchandise at the new “Snooki Shop” that just opened on Seaside Heights Boulevard.
So, is Snooki respectable now? Borough administrator Christopher Vaz formerly USA Today Network NJ:
“As elected officials and local business owners jointly continue the hard work of redesigning the boulevard and transforming Seaside Heights, we are thrilled to have Nicole on board for the journey. Messy Mawma is actually a smart young businesswoman with a big vision for her brand!
So apparently the new Snooki is a perfect match for what the town hopes to accomplish.
Has the reputation of a rowdy party animal been rehabilitated? On her website, she sells her own line of wines and advertises them as follows:
“I’m so excited to share my Messy Mawma wines with you, as the perfect partners for a great time. I can’t wait to hear what you think! Keep it messy, Mawmas.
Apparently, Snooki is always up for a good time.
The views expressed in the above post are those of New Jersey 101.5 talk show host Bill Doyle only.
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