It is the first “phygital” store in the Czech Republic opened its first store in the Czech Republic in the Nový Smíchov shopping center.

Customers in Prague can experience the futuristic concept in a store equipped with the latest technology. The new store combines the products of two fashion brands: (specializing in high quality branded shoes at affordable prices) and MODIVO.

And that means 100,000 products immediately available, interactive fitting rooms and delivery directly from the store to any location in Prague, even within 90 minutes. Nanovo is responsible for digital experiences.

Until now, the company was present in the Czech Republic on the online channel. started selling in this market in 2014.

“The Czech Republic is particularly close to us. And now we are launching another revolutionary project for our neighbors to the south. This time we are pleased to invite customers to shop in the popular Nový Smíchov shopping center. MODIVO fashion products have been added to enhance the shopping experience in the Prague store. Now customers can choose entire outfits in one place, ”says Mikołaj Wezdecki, board member and e-commerce manager at

“We are happy to open our first foreign store in Prague, where our products have been known for eight years. Our customers will have the opportunity to explore a whole new shopping experience with us – a combination of online and offline shopping, ”said Roman Puchała, CEO of CCC and in the Czech Republic.

The Prague showroom occupies 1,800 square meters and focuses on full digitization. The physical display of products has been abandoned in favor of new technologies that allow all items to be displayed on tablets and multimedia screens.

Customers will also be able to take advantage of the free service. It is a 3D foot scanning system. By using it, the customer receives recommendations regarding the size of any item available on the website. And all this without having to physically try on shoes.

“We are very proud that Nanovo technology supports and MODIVO in overseas expansion of retail stores. The success of this concept in Poland and the interest it arouses among customers is enormous. I think a similar scenario will repeat itself in Prague. In the Czech Republic, Nanovo also operates the Sephora and Cinema City channels, ”says Piotr Badowski, CEO of Nanovo.

In addition, the launch of the same day delivery service in Prague is scheduled for September, which will allow fast deliveries to any address in the city.

“We focus on the highest service standards, so we offer express delivery throughout the city, even within 90 minutes. We will also offer customers specific time intervals so that they can determine the appropriate time for the arrival of deliveries, ”said Konrad Jezierski, Chairman of the Board of and Director of Retail at

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