Jack in the Box selects mParticle to “make Jack more CRAVED”

NEW YORK, October 13, 2021 / PRNewswire / – m Particle, the world’s largest independent customer data platform, today announced that Jack in the Box has selected mParticle as part of the organization’s digital transformation strategy. A leader in the fast food industry, Jack in the Box will deploy mParticle CDP as a customer data infrastructure and the basis of its marketing stack, helping deliver personalized, real-time experiences to millions of customers and deliver Jack more CRAVE (cultural, relevant, authentic, visible, easy and distinctive).

Jack in the Box serves over 10 million guests at its 2,200 restaurants and connects to millions of email subscribers, mobile users and unique website visitors every month. With a massive amount of data generated from these interactions, Jack in the Box needs a way to centralize data and create a unified view of the customer, while ensuring the highest levels of data quality, governance and compliance. By deploying mParticle, Jack in the Box will increase product agility, personalize customer interactions, and convert more customers into loyal customers. Jack Pack members.

“Our goal is to give people a taste of life outside the box. To achieve this vision, we must deliver highly personalized experiences at all customer touch points, ”said Shannon murphy, Director, Digital Customer Experience at Jack in the Box. “By using mParticle, we can provide customers with a ‘shameless’ experience tailored to their specific tastes and preferences. “

“Growing restaurant profits begins with providing exceptional service to our customers,” said Ryan ostrom, Marketing Director at Jack in the Box. “With mParticle, we gain a data-driven advantage to build brand loyalty and create more valuable customer relationships. This powerful data insight will give us the ability to convert unknown users into known loyalty members and, ultimately, high-value loyal customers. “

Using mParticle, Jack in the Box can federate siled customer data from multiple sources and understand how each customer interacts with Jack in the Box across all touchpoints, including point of sale (POS), mobile and the Web. The Jack in the Box marketing team can organize user collections into audience segments defined by certain behavioral attributes and seamlessly deliver data to downstream systems such as Facebook, Google, and Snapchat, making it easy to deliver personalized experiences to customers. With the mParticle API, the Jack in the Box development team has access to over 300 out-of-the-box integrations, allowing them to quickly connect customer data to whatever tools Jack in the Box is on. supports to stimulate growth.

“Quick-service restaurants like Jack in the Box must harness their proprietary data to deliver the personalized experiences consumers expect.” said Michael Katz, CEO of mParticle. “With a complete picture of every customer, Jack in the Box can take real-time action to build customer loyalty with its brand and increase its fan base. “

About mParticle
mParticle facilitates the overall management of customer data throughout the product and customer lifecycle. Teams from companies like Starbucks, NBCUniversal, Spotify, and Airbnb use mParticle to deliver exceptional customer experiences and accelerate their growth. We simplify the customer data infrastructure, which translates to cleaner code, improved site and application performance, less maintenance, and recovered engineering time. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.

SOURCE m Particle

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