JLL Short Stays launches in UK to compete with major OTAs

UK: Real estate services firm JLL announced the launch of JLL Short stays, a booking platform providing business and leisure travelers with professionally managed and fully flexible short-term rental accommodation in the UK, with the aim of competing with leading online travel agencies [OTAs] in the segment.

JLL Short Stays, which positions itself as a rival and a “more reliable and professional alternative” to Airbnb and Booking.com, is powered by the British company proptech. Lavender, software as a service [SaaS] platform that connects real estate portfolio brokers and home sharing services.

The platform already has 1,000 listings available in cities across the UK including London, Manchester, Bristol, Edinburgh, Cambridge and Birmingham, offering full service accommodation ranging from three nights to 12 months. A wider global deployment of JLL Short Stays is expected in 2022.

JLL says the launch of its latest short-term rental offering for leisure and business travelers will allow institutional real estate clients and partners to capitalize on pent-up demand for urban rental flexibility that was fueled during the pandemic. .

A statement from the JLL Company read: “The innovative platform lays the foundation for JLL to deliver further optimized returns for institutional residential portfolios, creating a unique selling point as it seeks to aggressively grow its residential business. . “

JLL Director Sam Winnard said: “JLL Short Stays offers guests a better-value alternative to a serviced hotel or apartment, while providing exclusive access to high-end, managed city accommodations. professionally by the world’s most trusted leading operators including Greystar, Blackstone, and CA Ventures.

“All of this is bundled into a premier online booking experience to deliver a seamless end-to-end digital customer experience. We have great ambitions for our Short Stays platform, and I am extremely excited to develop it alongside our business travel reservations network into a primary channel for corporate rental demand, ” he added.

Frederik Lerche-Lerchenborg, CEO of Lavanda, said: “As the demand for greater flexibility and digitally-driven customer experiences continues to sweep the industry and shape its future, Lavanda’s technology becomes increasingly essential to the effective management of institutional real estate. We are very excited to build on this launch and explore what the future holds. “

JLL has previous short-term rental experience, working alongside Aberdeen Standard Investments to launch the Lavanda Residential software platform in early 2019.

The platform was designed to allow overnight stays in rental accommodation to compete with what companies have called “illegitimate Airbnbing,” and has been tested in over 470 units across three blocks of the private rental sector. Later that year, in September, Lavanda raised $ 5 million in funding.

Lavanda is the technological partner of the next inauguration Urban Life Festival [ULF], organized by International Hospitality Media [IHM]at Tobacco Dock London on October 26-27, 2021. The Leadership and Investment event will bring together urban innovators and investors to collectively define the future of how and where people stay, live and work.

Incorporating HMI events including Boutique and Lifestyle Hotel Summit, Serviced Apartment Summit Europe and ENGAGE Business Travel Buyers Forum, ULF will cover a wide range of asset classes, such as hotels and apartments. with services, apart-hotels / hotels for extended stays, inns, short-term rentals [all STAY], co-living, construction for rent [BTR], student residence, senior residence [all LIVE], the future of the office, coworking, sustainable buildings and proptech [all WORK].

Book your ULF tickets at this connect.

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