Jurny Secures $ 9.5 Million to Extend Independent Hotel Technology Management Solutions |

The new funds will help accelerate the global expansion of the Los Angeles-based company’s latest product offering, dubbed Jurny Virtual, and will also be used to develop more features and facilitate technology integration for independent hotel operators.


Hospitality technology startup Jury secured $ 9.5 million in investment financing. The funding round was led by Santa Monica’s venture capital firm, Mucker Capital, with participation from Okapi Venture Capital and SaaS Ventures. The funds are being used to accelerate the global expansion of the Los Angeles-based company’s latest product offering, dubbed Virtual Jury.

Jurny Virtual is designed to provide a simplified and fully connected technology stack by integrating and seamlessly connecting most major management channels (CMS), point of sale (POS), room management (RMS), facilities management ( FMS), marketing and smart home technology solutions in one easy-to-navigate operator dashboard.

The new funds will also be used to develop more features and facilitate integration for independent hotel operators. This includes making the check-in and payment processes faster and easier for travelers and hoteliers, who can automate pricing, cleaning services, and monitoring systems from the app’s dashboard.

The company is also looking to continue expanding its offerings into new global markets. Today, Jurny is used in independent hotels in cities ranging from Miami and London to Nashville and Tel Aviv.

Earlier this year, the company announced that it had entered into agreements to integrate its technology to operate new sites in Pittsburgh and New York City. “The expansion of our existing partnerships underscores the success of our technology. Units operated by Jury consistently exceed industry standards. Occupancy and RevPAR rates were almost double the industry average during the peak of the pandemic, and they continue to perform well as the travel industry rebounds, ”said David Phillips, co-founder and president of Jurny.

Founded in 2016, Jurny promotes itself as “a turnkey management service enabling a truly automated, industry-first experience from check-in to check-out for customers and owners, resulting in seamless operations and increased profits ”.

“Our mission is to help small and medium-sized operators and hotel owners access a high-end ecosystem that offers the advantage of economies of scale, not yet available even for some of the largest hotel chains in the world. world, ”said Luca Zambello, co-founder and CEO of Jurny. “Virtual Jury is revolutionizing the industry by providing top-notch service at a much lower cost, including time, without requiring upfront investment.

Zambello, who is widely regarded as one of the early pioneers of the Airbnb platform, is said to have created the company to provide travelers with an Uber-like experience. The app is currently only available in the Apple App Store and Google Play. By using a revenue sharing model, the business receives a percentage of the hotel’s revenue generated by the app.

Virtual Jury seeks to provide hotel owners and property managers with a complete solution to automate and streamline operations. In addition to the technology stack, Jurny provides additional services such as 24/7 support and virtual concierge, access control, guest selection, notice management, accounting and more. , all easily accessible to owners in one place to manage all of their operations.

“The unpredictable global events that have unfolded over the past 18 months have undoubtedly changed the travel landscape forever, leaving in their wake an unprecedented number of property owners and operators struggling to recoup their losses and are grappling with the complexities of change in the market, ”said Phillips. “Designed to help independent hosting operators and management companies navigate changing market demands, Virtual Jury provides a single, affordable and easy-to-implement solution for the tools and technology needed to compete and thrive in today’s rapidly changing environment.

Jurny’s management team is made up of hospitality industry veterans and tech insiders, including former executives from Melia Hotels International, Eurostars Hotels, The Chateau Marmont Hotel and Galeno Group. Its investment team and advisory board include former senior executives from eBay, Intel Corp., Sun Microsystems, Mattel and TripAdvisor. Junny is headquartered at Los Angeles, with offices around the world.

The company’s vertical integration model is designed to handle layoffs, reduce overhead costs, and increase profits for stakeholders. Over the past year, Jurny has more than doubled the number of units under its platform with a growing presence in major cities around the world.

For example, Brexton Hotel, a 25-unit boutique hotel in Baltimore, built in 1881 and recently renovated, will integrate Jurny’s technology and management services. “The Brexton Hotel is an exciting property to add to our growing portfolio for its history, central location and endless potential,” said Phillips. “As hoteliers struggle to adapt to unpredictable market conditions and changing traveler demands, our technology is helping boutique hotels, like the Brexton Hotel, streamline their operations and appeal to the traveler. modern without losing their charm. “

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