Key Travel and Tourism Themes for 2023 – Thematic Intelligence –

DUBLIN–()–The “Key Travel and Tourism Themes for 2023 – Thematic Intelligence” report has been added to from offer.

This report covers the key technology, macroeconomic and industry themes that will have a significant impact on travel and tourism in 2023. Whether you are looking to invest, gain competitive intelligence or simply get acquainted with one of these themes, this report provides a comprehensive analysis of each of them, while describing how these themes are linked, which makes this report quite unique.

This multi-topic thematic report covers the leading companies and organizations in the key travel and tourism industry themes, giving readers a clear idea of ​​how the different elements of the industry fit together and how whose conflicting themes can interact with each other.

This report identifies the topics most likely to impact a company’s financial performance and market position. Written by an experienced travel and tourism analyst, each topic covered in this report is given: a detailed description, an explanation of its importance in travel and tourism, a data-driven analysis and case studies on how of which it is used in different tourist sectors.

The travel and tourism industry will be very different in 2023 than it was in 2019. Prolonged movement restrictions imposed by the COVID-19 pandemic have resulted in changes in business operations and objectives as well as in the passenger behavior and preferences.

COVID-19 has undoubtedly brought challenges to the sector, but also opportunities to encourage innovation, stimulate new business models, explore new niches and markets, open up new destinations and shift to more tourism development models. durable and resilient.

Nevertheless, even as global tourism continues its recovery phase, the unprecedented shock to the tourism economy caused by COVID-19 has been compounded by the evolving geopolitical situation in Ukraine. This has very tangible economic and social consequences for many people, places and businesses, and for the wider economy.

There are also major uncertainties about the outlook for China, which was once the largest and one of the most valuable source markets in the world.

In these uncertain times, a strong online presence is vital for travel and tourism businesses, and this needs to be bolstered by innovative apps and personalized offers. Digital adoption has accelerated during COVID-19, prompting travel and tourism industry leaders to adopt more advanced technologies. A better understanding and use of artificial intelligence, cloud computing and cybersecurity are now essential to stay ahead.


  • The protracted war in Ukraine and additional travel restrictions for Russian tourists across Europe will impact key markets and slow the recovery of tourism. Russia and Ukraine account for a relatively large share of outbound tourism travel and expenditure. The absence of these two markets, amid the COVID-19 recovery, could be detrimental to some countries, especially as the loss of these source markets is likely to be prolonged. Greater challenges arise as a byproduct of conflict. The outlook for global growth continues to deteriorate as inflation continues to rise, despite some easing in commodity and oil prices in recent months. Against this backdrop, consumers are showing great apprehension about their personal finances and particular concerns about rising levels of inflation, all of which will impact buying habits and confidence in spending.

  • Travel and tourism are intrinsically linked to the environment, biodiversity and nature. It is important to accept that ESG (environmental, social, governance) is here to stay. Major players in the global tourism industry have already embarked on the process of adjusting strategy, business and operating models accordingly. As an indication, ESG was the most mentioned theme in filings by travel and tourism companies in 2021, with 101,062 mentions, following a 29% year-over-year growth in ESG mentions from 78,293 in 2020 Among the ESG pillars, environment was the most mentioned pillar in 2021, having surpassed governance with 40,461 environmental mentions, according to the publisher’s Company Filing Analytics. Additionally, growing consumer awareness of the impact of travel on nature and communities will increasingly influence travelers’ decision-making when deciding how, where and when to travel. According to a consumer survey conducted by a publisher, xx% of respondents worldwide consider “sustainable/eco-friendly features” essential or nice to have when making a purchase. Therefore, businesses and governments in the tourism sector need to be aware of the chances and opportunities that ESG policies offer to ultimately meet changing consumer demands and help ensure long-term success.

Companies cited

  • Marriott International


  • Accor

  • Hotels in Melia

  • intrepid journey

  • G Adventures

  • Cathay Pacific

  • Reserve credits

  • Hyatt

  • Fraport Airport

  • British Airways

  • waltz disney

  • Choice Hotels

  • Finnair

  • Princess Cruises

  • Airbnb

  • Kerala Tourism

  • Royal Caribbean International

  • Air China

  • China Eastern Airlines

  • China Southern Airlines

  • carnival society

  • American airlines

  • Hilton Hotels

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Source: Global Data

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