Klarna acquires Inspirock, offering consumers new ways to plan their trips
With many of them postponing or canceling travel plans during the pandemic, consumers are feeling a bit of an urge to travel – even vacationers willing to pay more this season see loved ones. In addition, according to survey data from Klarna, 21% of consumers had top-of-class trips to splurge in 2021.
In order to make travel planning a smoother experience for its consumers, Klarna announced the acquisition of Inspirock. With Inspirock, consumers can quickly and easily explore a destination and create personalized itineraries while learning about local expertise and using the company’s artificial intelligence.
More from WWD
Notably, over 25 million travelers a year use Inspirock to plan their trips, saving hours of planning.
“By bringing Inspirock to Klarna, we are bringing the best of Klarna’s smoother customer experience to the travel industry,” said Sebastian Siemiatkowski, CEO and co-founder of Klarna. “For customers, this makes the whole journey from inspiration to planning and preparing for a trip easier, less stressful and more fun, while allowing our business partners to better reach and interact with their audience. by offering more personalized content. It’s a natural extension of the benefits Klarna brings to payments and purchases.
With Klarna, consumers will now be able to use Inspirock’s capabilities to plan a trip and pay for it in installments on the Klarna app.
“We’re excited to make travel planning simpler and easier for Klarna’s 90 million global consumers,” said Anoop Goyal, CEO and Co-Founder of Inspirock. “Our goal at Inspirock has been to make planning a trip fast, fun and easy. Together, we can realize Klarna’s ambitions to deliver a seamless shopping experience to the travel space in an innovative way. Klarna and Inspirock can bring together great inspiration, tools and shopping experiences, making trip planning as fun as the trip itself.
Additionally, Klarna says the acquisition will provide additional advertising and marketing opportunities to its more than 250,000 retail partners by providing access to highly motivated buyers with more organized and personalized content created specifically for projects and businesses. traveler preferences. Notably, Klarna’s marketing solutions include its AI-powered style engine tool, benchmarking, and influencer marketing and measurement platform.