La Conmebol sets high prices for Copa Libertadores centerpiece in Montevideo
October 20 – Flamengo and Palmeiras fans will have to spend money to attend the 2021 Copa Libertadores final in Montevideo, Uruguay. South America’s governing body, Conmebol, set ticket prices for November’s flagship game between $ 200 and $ 650.
On Wednesday, the Conmebol announced the ticket prices via its social networks. Tickets for the final of the Copa Sudamericana, the South American equivalent of the Europa League, will cost between $ 100 and $ 400. The Uruguayan government has given the green light to 50% of the capacity of the legendary Estadio Centenario for the two finals, but Conmebol still hopes to further increase the capacity due to the low number of coronaviruses and the high vaccination rate of the host country.
In 2019, tickets for the final between Flamengo and River Plate, shifted to the eleventh hour from Santiago to Lima, cost no more than $ 250. La Conmebol held last year’s final behind closed doors at the Maracana Stadium in Rio de Janeiro due to the global health crisis.
With the sharp increase in ticket prices, Conmebol are trying to exploit and further monetize the growing profile of their flagship club match. In an attempt to emulate the success of the European Champions League final, Conmebol introduced one-way finals two years ago. The abandonment of the traditional round-trip final was a giant leap in maximizing the commercial potential of the Copa Libertadores final. The late afternoon kickoff allowed European audiences to tune in during prime time.
However, in South America, distances are enormous, travel expensive and inequalities extreme. The coronavirus pandemic has decimated the purchasing power of fans in the region. Accommodation in Montevideo is another obstacle for the fans in attendance. Hotel and Airbnb prices have skyrocketed, with rooms before the final often costing between $ 500 and $ 1,000 a night. As a result, fan spending is stretched to be limited.
The last week of November is shaping up to be a roller coaster ride in Montevideo, with the Gran Parque Central stadium also hosting the women’s Copa Libertadores final.
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