La Grande 101.5 FM WIZF launches in Cincinnati, Ohio
SPRING SILVER, Md., November 1, 2021 Radio One, a division of Urban One, Inc., the nation’s largest distributor of black-owned urban content, today announced the launch of La Grande 101.5 FM WIZF HD-2 in Cincinnati, Ohio. La Grande is a Hispanic station that infuses a blend of regional Mexican and tropical music, reaching out to the wider Hispanic community and offering culturally relevant programming to Radio One’s international audiences.
For more than 40 years, Radio One Cincinnati Empreinte is known for its close ties to African-American and urban communities. With the addition of La Grande, Radio One Cincinnati will join Radio One Columbus and Indianapolis markets by providing business advertising solutions to reach African American, Hispanic and LatinX communities, all under one roof.
“Building on the success of our La Grande resorts in Columbus and Indianapolis, we are delighted to bring this same energy to the queen city. We look forward to serving the Spanish speaking communities of Greater Cincinnati with compelling content and focusing on the diverse needs of the business, ”said Eddie Harrell, Jr. Regional Vice President, Radio One.
“We are excited to expand our station’s footprint here in the Cincinnati market,” said Dan Abercrombie, vice-president and general manager. “With La Grande 101.5 joining our existing powerful brands (101.1 The WIZ, 100.3 Cincinnati R&B station and 1230 The Buzz Cincinnati), we will now become a centralized provider of content for African Americans and Spanish-speaking residents in our area and we will become a “one-stop-shop” of solutions for companies looking to actively market their brands to of these audiences. “
WDBZ, 1230 The Buzz Cincinnati, which aired simultaneously on 101.5 FM, can still be heard in its current format on its original signal at 12:30 p.m.
Urban One, Inc. (urban1.com), along with its subsidiaries, is the largest diversified media company primarily targeting black Americans and urban consumers in United States. The Company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a wide range of original programming, classic series and films designed to entertain, inform and inspire a diverse audience of adult black viewers. From September 30, 2021, we owned and / or operated 63 independent formatted and income-generating broadcast stations (including 54 FM or AM stations, 7 HD stations and the 2 low-power TV stations we operate) under the brand “Radio One” in 13 urban markets in United States. Through its majority stake in Reach Media, Inc. (blackamericaweb.com), the Company also operates subscribed programming, including the Rickey Smiley Morning Show, the Russ Parr Morning Show and the DL Hughley Show. In addition to its radio and television broadcasting assets, Urban One owns digital iOne (ionedigital.com), our wholly owned digital platform serving the African American community through social content, news, information and entertainment websites, including its Cassius, Bossip, HipHopWired digital platforms and brands and MadameNoire. We also invested in a minority stake in MGM National Harbor, a gaming complex located in Prince George County, Maryland. Through our national multimedia operations, we provide advertisers with a unique and powerful delivery mechanism to African American and urban audiences.
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SOURCE Urban One, Inc.