Lauren Cho disappeared in June. His case receives new calls to action.

As awareness of missing persons cases increases nationwide, friends and family of 30-year-old Lauren “El” Cho, who went missing near Joshua Tree National Park in California in June, are asking people to ‘bring the same energy to find it.

“Where is my sister ?!” a brother posted on Facebook in August. Since the beginning of July, the family published a page titled “Missing Person: Lauren ‘El’ Cho” to raise awareness while awaiting updates from the authorities.

“Someone knows what happened,” the message continues.

Recent interest in missing persons cases, fueled by the disappearance and death of Gabby Petito, inspired Cho’s friends to post her story on Twitter.

Video: Gabby Petito’s family pleads for justice

“Despite how much it hurts to reopen this, I want to use the attention now and just get through it,” one of Cho’s friends said in a now-viral tweet spreading details of her disappearance and latest moves. .

Cho, a New Jersey resident, went missing on June 28 around 5 p.m. when she left her Airbnb on a remote mountain trail in Yucca Valley, Calif. Cho was traveling with her friends and her ex-boyfriend, and they told police that the last time they saw her she had walked away from the residence and went into the desert without food, without water or cell phone.

Police conducted an aerial search nearly a month later, on July 24, and on July 31, they searched the property where Cho was staying. The San Bernardino County Sheriff’s Department told NBC Asian America the search for Cho never stopped, but the Sheriff’s Specialized Investigations Division got involved this month after local police got ” exhausted its investigation “.

One of Cho’s family members said they were posting updates on a public Facebook page.

“It’s the worst waiting game in the world,” the family said on Facebook.

As the search continues, Cho’s relatives say they miss a kind and loving daughter, sister and aunt.

“El, that’s a lot … a talented musician, an amazing baker, a hilarious and loyal friend, a weirdly intuitive gift giver and probably the coolest sister you could hope for,” said the family on Facebook. “But that’s where El really shines: as an aunt. The love she has for her snacking is unmatched. Even within the family, the consensus is that his snack is the person he loves the most in the world.

Public reaction to Petito’s disappearance has led some to cite “missing white woman syndrome,” in which far less media attention is paid to people of color who go missing. People on social media picked up on unresolved cases of POC disappearances, many of them in national parks.

Many pointed out that Cho’s case barely captured public attention when it was first reported.

“If missing white woman syndrome is not real, then can you please prove the complainants wrong and make some noise about this Korean-American woman?” Lauren Cho has been missing for MONTHS, ”one person tweeted.

But the family say they don’t want the public to make comparisons.

“We realize that on the surface, the public information for the two cases shares some similarities,” they said on Facebook. “We understand the frustration many of you have expressed about how and why some cases are getting national coverage. In the end, these two cases are NOT the same and the differences are deeper than what is perceived by the public. We fully appreciate the love that continues to be shown to El. We deeply sympathize with Gabby’s family and hope that both of our cases result in a positive resolution. ”

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