Le Var puts Paris at the forefront of Airbnb summer rentals
Paris is dethroned from first place in Airbnb summer rentals in France for the first time in the history of the site.
The number of properties rented this summer in the Var, a department in the Provence-Alpes-Côte d’Azur region, is more than double that rented in the capital.
The same trend away from downtown vacations is happening around the world this summer, Airbnb co-founder Brian Chesky said at a May 24 press conference.
In Italy, Sicily is more in demand than Rome; in the United Kingdom, Cornwall took precedence over London; and in Spain, the Costa Blanca is more popular than Barcelona.
Globally, destinations by the sea or in the countryside are increasingly popular.
This represents a significant change from the trends before the health crisis.
Figures released by the company show that in 2015, only 10% of global bookings were made in rural areas. In 2021, these increased to represent 45% of all bookings in France.
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Airdina, a website that tracks Airbnb data, found that the number of Airbnb listings in France increased between February 2020 and February 2021, particularly in rural areas, including “the Loire Valley and the north of the Brittany, where small towns and seaside resorts continued to attract guests “.
It find that the municipality with the highest increase in bookings over the past year was Montrichard, Center-Val-de-Loire.
The 150% increase in demand is believed to be due to being “a short drive from urban centers like Paris, Lyon and Nantes, providing relative remoteness and plenty of accommodation options for its location. cut”.
The other small French towns that saw a large increase in bookings were smaller towns within driving distance of Paris.
The top five, after Montrichard, included Sens (Bourgogne-Franche-Comté), Vertou (Pays de la Loire), Gaillard, Sallanches (Auvergne-Rhône-Alpes), Chaumont (Grand-Est).
Increasingly popular family properties
If France follows global trends, the most popular property type for this summer will likely be family friendly.
Rentals with at least one child as a guest have dropped from 27% of all rentals in summer 2019 to 33% planned for summer 2021.
Of these, 42% are in the countryside for the summer of 2021, against 32% for the summer of 2020.
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