LibDib – “The Airbnb of Alcohol Distribution” – Partners with Grand Prairie RNDC to Give Craft Spirits Manufacturers Access to Texas Market »Dallas Breaks New Ground
If you dream of creating your own brand of craft spirits, get ready to blow a cork. [email protected] Texas launched with the aim of being the ‘Airbnb of liquor distribution ”here, giving craft beverage makers access to RNDC’s Texas-wide distribution system.
To achieve this, two very different companies have joined forces:
Based in Grand Prairie Republic National Distributing Company (RNDC) is one of the largest wholesale wine and spirits distributors in the United States, employing more than 13,000 associates in 32 states and Washington, DC. a family business with roots going back to Prohibition in the 1920s and 1930s.
LibDib was founded just five years ago. Based in San Jose, California, it offers a proprietary marketplace available to any wine or spirits producer for distribution at three levels. By using LibDib (short for “Liberation Distribution”) restaurants, bars and shops can go far beyond their current offerings, tapping into thousands of unique wines and spirits in small batches.
LibDib currently operates as a licensed wholesaler in California, New York, Florida, Illinois, Colorado and Wisconsin, employing 48 associates.
The new model here works differently: [email protected] Texas is a new sales division within RNDC Texas.
First Texas, then the United States
Texas is the third largest alcoholic beverage market in the United States, so statewide access to restaurants, bars, and stores could potentially launch a small local brand nationwide.
This is exactly what RNDC and LibDib think. Texas is the primary market for their partnership model. But the companies plan to expand capacity to RNDC markets beyond Texas “in the near future.”
The goal? “Manufacturers can access the top five markets in the United States”
The [email protected] The Texas sales division is currently available for spirits suppliers. A portfolio of wines will be added soon. To start, [email protected] TX will open up to a select group of LibDib and RNDC spirits suppliers. In the coming months, the commercial division will open the market to all suppliers.
‘The best of both worlds’
“Bringing the LibDib model to RNDC Texas allows vendors to have the best of both worlds,” said Pape Swanson, State EVP, Texas for RNDC. “There is a distribution option for established RNDC suppliers, as well as new and emerging brands. As a partner, LibDib can easily graduate the brands when they are ready for the RNDC model. It’s a win-win situation for both distributors, as well as for the brands, which is exciting for our industry.
LibDIb’s model will allow small niche brands to take advantage of RNDC’s last mile delivery without requiring them to provide continuous inventory to the warehouse. This will give Texas consumers access to a variety of established brands and smaller brands from around the world, right in their local stores.
Cheryl Durzy, Founder and CEO of LibDib, is excited about this access.
“My vision for all manufacturers to have wholesale distribution in any market through LibDib’s e-commerce platform is becoming a reality,” Durzy said in a statement.
“With the addition of RNDC’s Texas capabilities, the makers of LibDib will soon have access to the top five markets in the United States, from a single platform,” added Durzy. “This revolutionary development is an important step in the evolution of the three-tier system and its integration into all brands.”
The technological platform gives the “little guys” a chance
LibDib says it helps level the playing field for small and medium-sized manufacturers. The company blames the consolidation of distributors and producers, as well as a rapidly growing number of wine, craft liquor and microbrewery producers, for limiting distribution options.
To expand access, LibDib’s patented technology platform “provides an option for the growing number of manufacturers who are underserved by the realities of the three-tier system.” LibDib also gives restaurants, bars and retailers better access to craft drinks through an easy-to-use mobile app and web platform. With LibDib, both sides of the wholesale transaction win. The “little guys” now have a chance. It’s time to distribute differently.
LibDib says its technology has several additional patents pending.
For more information on how [email protected] Texas works with manufacturers and suppliers, Click here.
Subscribe to the list.
Dallas innovates, every day.
Sign up to keep tabs on what’s new and what’s next in Dallas-Fort Worth, every day.