Liverpool and FSG get boost for Nike kit after recent outing

Liverpool‘s home kit for this season has ranked top in the league according to new research.

Nike’s 2021/22 home effort, which debuted in the final game of the 2020/21 season against Crystal Palace, went on general sale with new rain gear on June 3 and turned out to be popular with fans around the world. this during the summer.

Using a combination of metrics such as search keywords, organic traffic to online club shops, and sentiment analysis on Twitter, have scored Premier League sides on their home, away, third and goalkeeper offers over the past five seasons.

Club Wear Demonstration has analyzed 541 different boards over the past five years and this is the Reds’ latest home effort to top the list, with this season’s Liverpool away kit standings placing sixth, with the season away kit last 10th and their third yellow kit, revealed last week, at 18th in the top 20, which has been largely dominated by jersey offers from the past two seasons.

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While Twitter’s sentiment score was slightly lower than the next five efforts, a cumulative average search volume of over 60,000 per month, plus a total of 3.1 million organic visits to the club’s online store were enough. for the home kit to be the best looking, with the current Manchester United Adidas home kit and the Chelsea home kit for this campaign, manufactured by Nike, ranking second and third respectively.

Among the top 50 kits, Adidas manufactures the lion’s share, making 40% of the kits against 38% produced by Nike. Hummel, Puma, New Balance, Kappa and Umbro were the others to make the list.

While Liverpool’s home kit this season may have been at the top of the list, the away kit which came in sixth has been in huge demand, setting record sales for a kit launch. outside after it went on sale in July.

Liverpool have seen unprecedented demand for the jersey and men’s sizes were sold out on the club’s website, JD Sports and Sports Direct last month.

Strong jersey sales are one of the driving forces behind Nike’s deal with Liverpool, with the Reds agreeing to lower guaranteed fees than they had with New Balance, where Nike pays the club around £ 30million per season, but Liverpool receives a 20 per cent royalty on the sale of Reds licensed merchandise around the world. Manchester United have a £ 75million guarantee from Adidas but a commission rate of around seven percent less, and that only goes into effect after a certain number of shirts have been sold.

Some industry analysts believe the Nike deal could be worth between £ 65m and £ 70m for the Reds.

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