Louis Vuitton transforms its Paris headquarters into its first hotel – Robb Report

By Judy J. Beasley Last updated Nov 22, 2022

Louis Vuitton won’t be put in a monogrammed box or trunk, for that matter. Over the past 160 years, the French label has expanded beyond luggage and trendy leather goods and accessories at the pop-up Restaurants and interactive exhibitions. Now he is opening a hotel.

Chairman and CEO Michael Burke said Everyday Women’s Clothing that the brand’s headquarters in ParisFrance, will soon be transformed into a giant complex housing the world’s first Louis Vuitton hotel and the largest LV boutique ever.

With spectacular views stretching from the Eiffel Tower to Notre-Dame Cathedral, the historic Vuitton building is located near the Church of Saint Germain l’Auxerrois in the first arrondissement. Burke says this area was once “no man’s land,” but Louis Vuitton’s parent company, LVMH Moët Hennessy has radically transformed it over the past 18 months.

A view of the recently opened Cheval Blanc in Paris.

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The world’s largest luxury conglomerate has opened the lavish new White horse hotel, has revamped The Samaritan department store and unveiled a new Cova pastry station. According to Burke, CEO of LVMH Bernard Arnault is just getting started, with even more places and businesses in the Parisian pipeline. This decision reflects the growing demand for premium experiences in addition to premium products.

“It’s what our customers expect from us,” Burke said. WWD. “They want a 24/7 relationship.”

The dramatic transformation of the 400,000 square foot headquarters began this week with the launch of a new experiential space called Dream LV. Scheduled to stay open for a year, the 20,000-square-foot pop-up features an exhibit of LV’s collaborations with artists, plus a gift shop and cafe and chocolate shop run by Cheval’s pastry chef. White Paris. Burke says the event space will “most likely” be transformed into the largest Vuitton store, while the hotel is expected to open elsewhere in the building within five years.

Although the White horse is only a two-minute walk away, Burke isn’t worried about the future LV Hotel encroaching on his territory: “It would be its own identity, its own segment and its own service, a completely different experience,” he says.

Hey, who doesn’t like a little friendly competition?