Low-cost carrier Play Air launches service between Canada and Europe
A new low-cost airline is coming to Canada this summer.
Play Air, an Iceland-based airline that operates flights between Iceland and Europe, announced on Tuesday that it will begin flying to Canada on June 22. From Tuesday, travelers will be able to book flights between Hamilton International Airport and 26 cities across Europe, including London, Paris, Berlin, Copenhagen, Dublin and Brussels.
Play Air is a low-cost carrier that was founded in 2019, offering low base fares and no-frills service while charging for extras like seat selection and larger carry-on bags. The airline operates a fleet of Airbus A321NEO and A320NEO aircraft. It started with service between Iceland and Europe in 2021, before expanding to the United States in 2022. Hamilton is the airline’s first Canadian destination.
“Travellers around the world are hungry to venture to new destinations and recent data shows that 73% of global travelers want vacations outside of their comfort zone,” Play Air chief executive Birgir Jónsson said. , in a press release.
“With our reliable and affordable flights, travelers can enjoy their destination rather than spend too much on the flight to get there.”
As part of its Canadian launch, the airline is offering tickets for as little as $169 to 13 destinations in Europe for flights between August and October this year. The promotion is available until midnight on January 31.
Play Air is not the first airline to offer service between Europe and North America via Iceland. The airline’s model is similar to that of Wow Air, the Icelandic ultra-low-cost carrier which ceased operations in March 2019. According to Bloomberg, several Play Air executives were previously employed at Wow.
Competition in the Canadian airline market has intensified in recent years, with the launch of low-cost carriers such as Swoop, Flair Airlines, Lynx Air and Jetlines.
Alicja Siekierska is a Senior Reporter at Yahoo Finance Canada. Follow her on Twitter @alicjawithaj.