Marriott’s Hip Moxy brand will appear in 40 new cities by 2020
The fun brand Moxy Hotels Marriott International will add more than 40 new destinations across Europe over the next three years.
The brand began to accelerate its presence in Europe in 2017 and has plans for over 50 Moxy signed hotels to open by the end of 2020.
The greatest increase in the presence of Moxy will be observed in places such as Germany and the United Kingdom. Moxy will also enter various key European destinations, including France, Portugal and the Netherlands, the company said in a statement.
Moxy, which debuted in Europe for the first time in 2014, is an empirical hotel brand targeted at the next generation of travelers.
Moxy has also made a name for itself in the US market, opening notable lines from New York to Minneapolis. In October 2017, Marriott opened Moxy Times Square, a luxury resort with an urban camping aesthetic intended to attract the same modern travelers who frequently seek Airbnb accommodation.
The 612-room New York City hotel offers high-speed Wi-Fi, work areas, table football, board games and pet-friendly rooms. The hotel also houses New York City’s largest indoor and outdoor rooftop bar. Meanwhile, the rooms are equipped with a rain shower cubicle and flat-screen TVs with Netflix and Pandora services.
Meanwhile, Moxy’s European openings include Germany, Great Britain and Scandinavia.
Moxy already has nine properties in Germany. There, the company plans to more than double its portfolio by another 16 facilities, which will be opened by the end of 2019 in such key cities as Frankfurt, Munich, Hamburg and Dusseldorf.
READ MORE: Marriott’s Moxy Times Square is for the modern traveler
There are already two Moxy properties in the UK – Moxy London Excel and Moxy London Stratford. Only by the end of 2018, another five real estate openings are planned in the country. The brand ultimately expects all four corners of the UK to be covered with real estate, including new hotels in Edinburgh, Glasgow, York and Southhampton.
Moxy also recently opened a property in Scandinavia, Moxy Oslo X. More properties are planned in Denmark, Copenhagen and Norway.
In addition to growing in existing markets, Moxy will debut in various countries over the next three years, including the Netherlands (Amsterdam, The Hague); France (Paris, Lille, Biot); Portugal (Lisbon); Poland (Warsaw, Poznań, Katowice and Szczecin); Georgia (Tbilisi), Switzerland (Bern and Lausanne); Ireland (Dublin) and Greece (Patra).