Medical Device & Mindset Training: Greenlight Guru

An underrated, and sometimes thoughtless, part of growing a business is developing your team members. As a founder, it’s easy to focus on adding more people to your team as a measure of growth, but too often we don’t consider how we could help existing employees become better, more secure versions. and more competent of themselves.

When I spoke with David DeRam, CEO of Greenlight Guru of Indianapolis about the interesting work his company does to help bring medical devices to market, I was particularly intrigued to learn more about the methods that he used to foster growth within his team. Certainly the progress he sees from his team is enough to give the most ardent skeptic of mental training exercises a break and reason to reconsider.

Mary Juetten: What problem are you solving?

David DeRam: We help medical device companies get their products to market faster, with higher quality, and with less risk, and keep them on the market. Our team is focused on reaching these medical device industry professionals through thought leadership, organic outreach, partners and events.

Juetten: How have past projects and / or experience helped this new project?

DeRam: I have been in software for 30 years. All of these experiences that I have gained – successes, failures and everything in between – contribute to my leadership style today, which is largely focused on personal and professional growth through mindset training. Mindset training has greatly helped me and my team find the right headspace to meet and exceed our goals.

Juetten: Who is on your team?

David DeRam: My team is made up of superheroes – it’s the most remarkable group of people I’ve seen come together. We have people from all walks of life, with different experiences, expertise and strengths, but we share a mission: to improve the quality of life of patients with medical devices. I believe this mission comes from how we built this business to help real people. My team isn’t just limited to Greenlight Guru employees; I consider our network of partners and external actors who share our vision to be just as crucial. If Greenlight Guru employees are the heart, our partners are the cornerstone. Together, we work to share our mission and our products with those who need them most.

Mary Juetten: What exactly is mindset training, and how do you implement it with your team? And what kind of impact have you seen with these methods?

David DeRam: Basically, mindset training is a set of psychological techniques that train the brain to believe that anything is possible. Growth starts in your mind, and once you believe you can accomplish something, nothing can stop you from achieving your goals. Some specific mindset training practices that my team and I practice are journaling, breathing work, gratitude practice, and self-hypnosis. Lately, Greenlight Guru has focused on self-hypnosis, which has been widely proven to produce positive results, such as improving mental health conditions, fighting addiction and even improving. sports performance. Self-hypnosis helps you reprogram your thoughts through voice recordings of yourself talking about the feelings, thoughts, emotions, and results you want. You then play the recordings as you fall asleep, when your mind is particularly malleable and can absorb your words into your subconscious. Studies show that your subconscious is responsible for 95% of your thoughts and can be programmed to think using success and growth lenses. It is a fascinating mindset practice, and we have seen its effectiveness with the accelerated growth and innovation of our business through consistent use.

Juetten: Startups are an adventure – what’s your favorite startup story?

DeRam: The story of the founder of Airbnb is one of courage, fear, perseverance and a fierce battle for success. Airbnb founders Brian Chesky and Joe Gebbia have sold election-themed cereal to stay afloat. They invented their first “fundraising round” under the name “Visa Round” where they invested in their idea through their friends – Amex, Mastercard and Visa. But they knew their vision was worth fighting for. Today, Airbnb is worth over $ 25 million, and it all started with two founders and a dream.

Juetten: How do you measure success and what is your favorite success story?

DeRam: I measure success by energy. My favorite success story is Equian. Equian is a little-known Indianapolis achievement, but it is a great achievement. They were acquired by UnitedHealthcare for $ 3.2 billion in 2019 and have helped reduce overpayments for medical expenses. I love Equian because of the way they behave. They make a great team with great leadership.

Juetten: Do you have any tips to add for start-up founders or CEOs in growth mode?

DeRam: My best advice for founders or startup CEOs is this: No matter what you feel, you will get more. The topic of “feelings” and “states of mind” often doesn’t make the headlines or the topic of C-Suite meetings, but maybe they should be. I have practiced mindset training like self hypnosis, journaling as if, breathing work, and gratitude practice. And I made it a basic practice for my team. Company-wide, we understand that what we feel, we will receive it. We need to learn from our feelings, thoughts and emotions and train ourselves to see our future through pink lenses. If we feel it, think it and see it, what is preventing us from achieving it? Mindset training helps us adjust our feelings to align with the desired outcome. I often wonder where I would be in my career if I had practiced mindset training earlier. How much more would I have achieved? It’s a fascinating thought, and I encourage founders or startup CEOs to think about it as their business grows.

Juetten: And of course, challenges or horror stories to share?

DeRam: I have a million failures. Hiring people who are ill-suited to the business breeds horror stories. As Founder and CEO, it is my responsibility to lead by example and hire a team that shares my vision. I failed in not finding the best suited employees, but from there I found that my vision and leadership style requires a race of their own. At Greenlight Guru, we only hire employees who embody an “alligator blood mentality”. As well as being a poker term, it defines those who seem both resistant to endless psychological blows but also competitive enough to crush others when they are ahead. Difficult to kill and relentless to the end. This team, full of alligator blood, powers Greenlight Guru, keeping us ready to conquer the sequel.

Juetten: What is the long-term vision for your business?

DeRam: Improve the quality of life for patients and end users. We have hundreds of customers providing life-saving and revolutionary medical devices to their customers. Providing top quality systems helps create top quality medical devices and makes a difference in patient safety.


Thanks to David for an eye-opening leadership approach. I am going to investigate some of these methods because we have all been beset with doubts or fears in our work, so it certainly follows that removing barriers allows people to achieve something closer to their full potential. . #From.

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